Thursday, 23 January 2014 00:00
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Matara town came alive with some activity to announce the arrival of its newest entrant into the supermarket chain – the Arpico Supercentre which opened recently.
The town burst into a series of promotions including cart and street promotions and door to door promotions to engage Matara residents and nudge them into a trip into the newest hyper mall in their city.
Seen here is the street promotion run by Mandarine BTL, the activation arm of Media Factory Group in-action in Matara.
