Avirate to dress up Canada, North America and Dubai
Avirate last week announced plans of entering markets such as Canada, North America and Dubai by the beginning of 2015.
At the press conference, Avirate’s Global CEO Jagdish Chawla announced launch plans of a more premium and exclusive line under the label ‘Avirate signature’. “As a highly-accomplished senior womenswear designer offering over 20 years of experience at the head of a hugely successful womenswear label; now Ross Mayer is part of Avirate, as head of design based out of our office in Canada. Ross Mayer as a designer has been associated with various luxury retailers including Holt Renfrew, Hudson’s Bay Company, Neiman Marcus and Sak’s Fifth Avenue,” says Chawla.
With his vast experience in design and product development Ross would launch Avirate Signature Collection 2014 which will be positioned as a bridge to luxury in various markets globally, he added. |