BreadTalk launches Gen 4 concept with 50 new items

Saturday, 22 December 2012 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s iconic boutique bakery brand BreadTalk recently announced the launch of its fourth generation brand concept. Having launched across Asia and the Middle East in October, BreadTalk Sri Lanka made Gen 4 products – all of which revitalise the bakery and confectionary landscape – available to local customers by early December.

Speaking on the launch of the fourth generation concept, Yatila Wijemanne, Managing Director, BreadTalk Sri Lanka explained, “BreadTalk has always believed in staying ahead of the curve, which is why we constantly strive to innovate and adapt in order to bring the best from around the world to our customers.

Generation 4 will bring with it a stronger platform for the brand to connect with customers. Comprising over 50 new and healthy food items, refreshed store concepts and revitalised design, BreadTalk customers can look forward to an enhancement of the high standards they have grown accustomed to.”

Combining rustic charm with contemporary appeal, BreadTalk’s revised menu is boosted with over 50 new creations. The new range includes a Euro bread series, harnessing the taste and quality of European breads and incorporating them with a variety of Asian flavors, as well as a new range of toast that was recently awarded the Healthier Choice Symbol by Singapore’s Health Promotion Board (HPB) – a testament to BreadTalk’s unwavering commitment to provide healthier purchasing choices.

Explaining the impact on the existing product line, Raquel Yaseen Founding Director, BreadTalk Sri Lanka explained, “The new product range will combine the best-loved products of our existing range with a host of the most locally relevant Generation 4 products.

“This ensures that we are able to satisfy our existing customers with their favourite products as well as provide a healthy and diverse range of products that will cater to the local market. Because all BreadTalk products adhere to the highest Singaporean and Sri Lankan quality and health standards, our continued offering remains the same – high quality, tasty products that are affordable and trustworthy.”

BreadTalk’s Generation 4 products were made available by the second week of December at the company’s flagship store at Lipton Circus, followed by a staggered roll-out to its Park Street outlet as well as its newest outlet which opened on 12 December at the World Trade Center.