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Brown & Company PLC are reaching out to the residents of Dambulla this Avurudu Season by way of conducting a ‘Mega Salpila’ coupled with an awareness programme.
The Browns Team travelled to every village, town and residence conducting intense publicity campaigns from 28 March to 6 April in Inamaluwa, Kimbissa, Habarana, Pubbogama, Galewela, Galkiriyagama, Wawala, Kakirawa, Madatugama, Dambulla Town, and Naula.
A mega wheel of fortune was one of the main features during this promotional journey. The young and old alike, took part in this fun and exciting game and won prizes and discount vouchers for the various products and services available under the Browns Group.
Most of its products and services were displayed at the various locations. Customers therefore had easy access to purchase/view the products and customers were able to claim their prizes and discounts at the venues.
During the said period, mini ‘Salpilas’ were held in every town/village that the Browns team travelled to. The atmosphere was one of fun and activity. There were games and entertainment for kids, music and as well as a giant screen playing a family friendly movie.
On 7 April, a 120km cycle race was held, starting from the Browns Showroom Dambulla, to Inamaluwa, Sigiriya, Mahasengama, Habarana, Kakirawa, Madatugama, Pubbagama, Adiyagala and ended back at the Browns Showroom. The contest was open to the residents of Sri Lanka.
An interesting occurrence during the cycle race was that scratch cards were handed out at random to the public to try their luck at winning prizes and discounts. At the end of the race, the spectators and participants were entertained with a musical show by the band Sunflower at the Gamuda Grounds in Dambulla.
From 7 to 10 April a ‘Mega Salpila’ was carried out at the Browns Showroom area in Dambulla, giving customers the opportunity of experiencing the whole of Browns under one roof with all products and services displayed.
Discounts were offered up to 60% on Browns consumer goods, and free services such as radiator checkups, battery checkups and knowledge sharing on agriculture benefitted customers.
The Browns brand is well-known among the older generation of Sri Lanka. Employing a mega marketing campaign assists in boosting sales and profits, brand loyalty and an organisation’s competitive edge, but most importantly builds and strengthens the trust with the intended audience.
This programme ‘Gamin Gamata – Mega Salpila’ was aimed at reaching out to the public to enhance the brand equity of the Browns Group, its strength, heritage and history.
Keeping true to its tagline ‘Everywhere in life since 1875,’ it intends to bring about a nation-wide awareness creation through its strategic location in Dambulla.
