‘deedat unveils latest Activewear collection

Thursday, 11 January 2018 00:02 - - {{hitsCtrl.values.hits}}

Leading youth brand deedat ended the previous year with a unique and exciting launch of the brand’s latest Activewear Collection at the Kandy City Centre on 30 December 2017.

It was an energising challenge for eager customers to the venue and an exhilarating shopping experience combining fashion and fitness. The brand invited sporty customers to work out from 10.45 a.m. to 1.30 p.m. and win the deedat challenges with a chance to clinch exciting gifts.

This out of the ordinary customer engagement activation challenged customers to perform prize-winning push-ups, pull-ups and squats. Other deedat challenges included gifts for excelling in deadlifts, jumping jacks and planks for fitness enthusiasts who wished to sculpt their bodies and win at the same time.

The morning at the Kandy City Centre main lobby was enriched by the presence of renowned rugby players Fazil Marija - former Sri Lanka rugby captain; Richard Dharmapala – Sri Lanka rugby player and Nigel Ratwatta – Sri Lanka rugby player, who joined in the deedat launch and encouraged the participants vying for prizes. Five fitness models with perfectly molded torsos demonstrated strenuous challenges followed by rugby movements and heart-stopping freestyle fighting to toe-tapping beats by Dinada. The challenging morning ended with a chance to fit on the latest, most fashionable deedat Activewear Collection.

NOLIMIT’s Marketing Manager Raneez Sheriff said: “Our new deedat designer Activewear range is exclusively available at NOLIMIT and Glitz renowned for international styles that are affordable for our youth. We demonstrate our appreciation by rewarding our enthusiastic and loyal customers by launching mega promotions like the deedat challenge to engage the customers.”

The deedat Activewear Collection uses sweat repellent technology that rapidly absorbs sweat, keeping the skin fresh and cool. The brand has patented sweat-proof underarm barriers and the material is designed to pull moisture away from the skin. The shorts especially enable the wearer to stay comfortable from warm-up to cool-down because of the sweat wicking fabric that’s a lightweight and breathable mesh helping the person to stay dry and comfortable.