Discovery Kids expands footprint in Sri Lanka

Wednesday, 5 March 2014 00:00 - - {{hitsCtrl.values.hits}}

World renowned Discovery Kids channel now on Dialog Television

Expanding its footprint in Sri Lanka, Discovery Networks Asia-Pacific announced that its eighth channel – ‘Discovery Kids’ will now be available on Sri Lanka’s leading satellite television services provider, Dialog Television. A unique network in the kids’ genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content. The target audience for Discovery Kids is children between four to 14 years and their parents.

The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way), and educational (by creating a trusted atmosphere for engaged learning). Discovery Kids, is a key channel to strengthen the existing kid’s genre by providing a wholesome edutainment aspect for the kids. Discovery Kids, the 24-hour kids’ entertainment channel will be available on channel Forty Three (43) on Dialog TV in Sri Lanka. The market leader in Sri Lanka’s pay TV sector, Dialog TV patronises a long-term business association with DNAP. The platform supports seven networks of Discovery in the country including Discovery Channel, Discovery HD World, TLC, Animal Planet, etc. Speaking about the association, South Asia, Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia Senior Vice President and General Manager Rahul Johri said, “We have seen great demand for our networks in the South Asia region and are thrilled to be able to continue the network’s momentum with this international expansion. Dialog TV is a quality platform and our long-standing partner that has supported Discovery networks’ availability across Sri Lanka. Discovery Kids will help children explore their awesome world and ignite their natural curiosity through compelling and differentiated content.” Dialog Axiata Group Chief Operating Officer Azwan Khan said, “Discovery Networks has created a strong affinity amongst viewers in Sri Lanka. We are proud to extend our association with Discovery that augments our commitment to serve consumers with an array of rich and differentiated television channels. Dialog’s mission is to provide the very best in infotainment to its discerning viewership through stimulating and imaginative programming, and our partnership with Discovery is a key enabler in our value offering to subscribers.” The introduction of Discovery Kids encompasses an exciting introductory offer where customers who activate the channel during the launch period will stand a chance to win exclusive merchandise from Discovery Kids. The channel can be activated at Rs. 99 plus taxes for post-paid customers and at just Rs. 4 plus taxes a day for pre-paid customers, making it a truly viable option in kids’ edutainment. Discovery Kids’ also announced a programming slate encompassing fun, enriching and entertaining programs such as ‘Transformers Prime’, an adrenaline pumping series that chronicles the triumphant return of the Autobots, showcased through the highest quality animation ever seen on television. ‘Mister Maker’ proves that possibilities are endless when it comes to art and crafts. The channel also brings hit global franchise ‘G.I. Joe Renegades’ featuring animated hero G.I. Joe. The popular series has enjoyed over four decades of universal appeal through his military themed figurines, toys, comic books and films. Filled with intriguing stories and engaging narrative, ‘The adventures of Chuck and friends’ follows incidents of the main character, Chuck – an animated dump truck who is always curious and loves to dream big.