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DSI opened its newest store, the 204th showroom, in Ratmalana on 21 July. The new showroom will help elevate the company’s array of shoes, sandals and slippers to customers who no doubt consider the brand as a solid household name.
The opening ceremony was attended by Nandadasa Rajapaksa – Chairman, D. Samson & Sons Ltd. and Thusitha Rajapaksa – Managing Director, D. Samson & Sons Ltd., who were also joined by members from the senior management.
Customers who visited the showroom on the first day received gifts for purchases that exceeded Rs. 1,000, a treat to be savoured. The new store operates as a DSI Family showroom, showcasing all the latest brand names that DSI is famed for including DSI, Ranpa, Samson, Jessica, Waves and international brand names.
D. Samson & Sons is the main marketing and distributing sector of the DSI Samson Group and one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer. The company is the sole distributor for local footwear brands of DSI, Ranpa, Samsons, Jessica and AVI while also distributing other international brands such as Reebok, Puma, Clarks, Taminto, Redtape, Florsheim and Proline Fitness.
DSI’s network spans more than 200 company outlets and 4,000 dealers serviced by over 50 sales representatives island wide. DSI Founder’s vision of creating a customer centric business is highly utilised in the company by carefully studying the market to provide the right products that is specific to the area and the customer preferences.
The 204th showroom is located at No. 431E, Galle Road, Ratmalana and can be contacted on 011-2625364.