DSI opens Reebok FitHub Concept Stores at Maitland Crescent and Crescat Boulevard

Early December 2015 saw the opening of two brand new Reebok FitHub Concept Stores by DSI. The first, was at 41/2, Maitland Crescent, Colombo 07on 3 December, while the second took place at Crescat Boulevard - No. 95, L30, Colombo 03, on 12 December 2015. This latest retail concept provides shoppers with a truly immersive experience whereby they can merge their fitness lifestyle with a shopping experience of an international standard.

Reebok’s FitHub Concept Stores at Maitland Crescent and Crescat are designed to inspire people to move, to train, to get fit and have fun doing it. The stores are set up like a gym, to give the customer the inspiration they need to get active and fit. Customers are literally immersed in fitness as soon as they enter the store with products clustered together around the store according to his/her workout (Training, Running, Yoga, CrossFit and Classics), so it’s easy for the customer to find exactly what they require. 

Reebok is on a mission to empower people to be fit for life and the FitHub concept is a game changer. The FitHub Store is staffed by passionate Reebok ambassadors who will help fitness enthusiasts in Sri Lanka find the gear they need for their workout. The team will guide and drive customers towards their ideal fitness lifestyle.