DSI Premier Showroom opened in Bambalapitiya

Friday, 19 July 2013 04:53 - - {{hitsCtrl.values.hits}}

DSI customers can now shop in the Premier upmarket showroom in Bambalapitiya. DSI, the leading footwear manufacturer and distributor in Sri Lanka and the market leader in Footwear Category since 1998, continues to extend its retail network with the opening of its upmarket stores.

The second DSI Premier showroom is situated at no. 513/515, Galle Road, Bambalapitiya. The first was opened recently at Ja-ela. DSI Premier Store in Bambalapitiya is situated at a convenient location with ample parking space. The DSI Premier store will hold a variety of local, imported and global brands ensuring a total brand mix under one roof. Along with local brands such as DSI, Ranpa, Samson, AVI, Jessica, a host of international brands will also be made available. These include the well-known Reebok, FILA, PUMA, Liberty and Clarks brands. The store will carry footwear and accessories. Well-trained staff is assigned to this DSI Premier store to cater to the needs of the customers more effectively and efficiently. During the DSI history covering over half a century, over two hundred retail outlets have been established to serve the loyal customers. The first showroom was set up at 97, First Cross Street, Pettah. The one hundredth shop was opened on 10 December 1999 at 20, Dalada Veediya, Kandy. DSI caters to all income groups through its branch network spread island wide. In addition to popular cities and towns, DSI has covered distant places including Ampara, Jaffna, Kilinochchi, Mannar, Mullaitivu, Puttalam, Trincomalee and Vavuniya where shops have been set up at strategic locations. DSI shops are categorised into Premier, Family and Value. As the name suggests, the Family shops are meant for the entire family where the prices are at an average level. Footwear and accessories are made available at these shops where there is an average brand mix. The DSI Value shop is the ideal outlet for the typical price seeker who looks for low priced products. The brand mix is low with footwear and selected accessories being made available.