EGB and Ministry of Crab continue to celebrate island’s seafood delicacies
Wednesday, 14 January 2015 00:00
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Sri Lanka’s iconic beverage brand Elephant House Ginger Beer, lovingly referred to as EGB, renewed its ties with the Ministry of Crab, the first and only restaurant in the country dedicated to serving the best of Sri Lanka’s export quality lagoon crabs. EGB remains the only soft drink served at the restaurant owned by celebrated chef and restaurateur Dharshan Munidasa together with Sri Lanka’s cricketing icons Kumar Sangakkara and Mahela Jayawardena.
“Both EGB and the Ministry of Crab are home grown brands that seek to showcase the best that Sri Lanka has to offer. EGB’s rush of fresh ginger complements the succulent sea food delights offered by the Ministry of Crab. Our shared appreciation of the country’s indigenous flavours and commitment to local produce are what brought us together a year ago. And we look forward to continuing our journey along this gastronomical route to winning people’s hearts,” said Daminda Gamlath, Head of Beverages, Elephant House and Vice President, John Keells Holdings.
Made to a century old secret recipe, EGB’s taste is derived from 100% natural ginger sourced locally from over 250 farmers in the Central Province. Cherished by Sri Lankans young and old, EGB has also captured the imagination of consumers in the over 26 international markets it is sold in including the Australia, Dubai, France, India, Kuwait, Maldives, Switzerland, UAE, UK and USA.
