Saturday, 14 September 2013 00:00
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Embark’s latest star Rozzy, rescued from Rosmead Place and the third street puppy to be adopted by Otara, has inspired a new clothing and accessories collection.
Stylish in her own right, Rozzy displays some of the characteristics of a contemporary ‘Marilyn Monroe’ – she is confident, fashion conscious and just a little bit of a diva, but a queen of hearts too.
Launched recently at Embark’s colourful ‘Street Pooch Pawty,’ the Rozzy Collection is a line of trendy clothing and accessories for Women, Men and Kids that is fun, colourful and in keeping with Embark’s core message of helping street dogs in Sri Lanka.
The Rozzy Collection is distinctive from any of Embark’s previous collections as it comprises of expressive easy-wear silhouettes and cuts, oversized armholes, cheeky necklines, hints of lace and sheer fabrics coupled with punchy neon hues of pink, purple, blue and orange.
Additional features include graphically expressive clothing for Kids and moisture-managed fabric and knits for the sports enthusiast.
New accessories from the Rozzy Collection include cushions, bottles, motorised soft toys, notebooks, iPhone covers, jewellery and much more in a range of eye-popping hues, along with new colours and designs for existing products such as the iconic Embark Wristband.
“The collection is comprehensive and caters to young, trendy, active and expressive adults and customers who look for subtlety with small and sophisticated embellishments,” said Thilina Dassanayake, Odel’s Divisional Merchandising Manager who heads the Embark merchandise team. “The embark customer is stylish and has a passion for the brand and its cause. Most importantly, the products are made with 100% doggie love just for these ‘pashionable’ people.”
The Rozzy Collection is now on sale at the Embark departments at all Odel stores, and at the Odel Luv SL stores at Queens Hotel Kandy and Dutch Hospital in Colombo.
