Emerald stages fashion flash mob

Friday, 14 August 2015 04:39 - - {{hitsCtrl.values.hits}}

Emerald, Sri Lanka’s premier brand of men’s shirts, treated weekend shoppers at Cool Planet – Colombo 5, Beverly Street – Rajagiriya, Fashion Bug – Duplication Road, Kandy Selection – Kadawatha and Tillakawardena Textiles – Kiribathgoda to a mini fashion flash mob recently.

Choreographed by Emerald’s Italian design chief, Roberto Inglesi, the high energy, impromptu fashion display saw several leading models showcase latest collections from Emerald Corporate, Emerald Fashion, focuss, Leonardo Platino and Dolce Vita.

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“Showcasing fresh, innovative designs from a cross section of our brands, these unique in-store events are part of our continued efforts to reach out and connect with our customers across different platforms. And we are delighted with the response we received from hundreds of captivated shoppers,” said Emerald International Ltd. Head of Marketing Kisani Dahanayake.

Founded in 1956, Sri Lanka’s No. 1 brand in men’s shirts, Emerald firmly believes that the Sri Lankan male deserves nothing but the best and focuses on quality, reliability and innovation to create shirts, T- Shirts and other menswear that meet its own exacting standards. With noted Italian designer Roberto Inglesi spearheading product design, its three ISO 9001 certified production units manufacture a diverse range of products including woven shirts, T-shirts, innerwear and formal trousers for local and international markets.

Emerald represents world renowned fashion labels such as Crocodile and runs its Emerald Shirt store retail outlets while being represented by the largest dealership network in the country. Emerald is endorsed by Sri Lanka’s world renowned cricketing icons Kumar Sangakkara and Mahela Jayawardena.