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ODEL has welcomed the advent of the summer fashion season in characteristic style with a burst of vibrant colour and effervescent tropical motifs that dominate its Summer 2016 collection, store décor and advertising.
Aptly themed ‘Rainforest’, ODEL’s ‘Jungle Luxe’ collection unveiled at an iridescent fashion show at the iconic fashion retailer’s Alexandra Place store comprises of an extensive range of off-shoulder maxi dresses, printed culottes, cold shoulder crop tops, printed tops, skirts and pants, tropical leaf printed shirts, T shirts and much more.
Tropical prints of palm trees, monstera leaves, banana leaves in Martinique design and tropical flowers, all inspired by the rainforest, give the collection a dramatic and lively look that is unmistakably summer, and set the mood for a season of relaxed and psychedelic style, courtesy of Sri Lanka’s favourite department store.
The collection features structured as well as the flowing long silhouettes that are currently in vogue. The colour palette of green, red, yellow, black, blue and white with shades ofslate, mushroom, gingerbread, amber, cornflower, citron, deep cranberry, pigment green, earth brown and salamander, combine the brilliant colours of nature and the earthy tones of the tropics to great effect, making ODEL’s Summer Collection distinctively thematic and eye-catching.
It uses viscose, cotton, crepe and chiffon and combines transparent fabrics and hints of lace, emphasising feminine grace and comfort.
“Trendsetters and the adventurous always look to ODEL to ring in the new fashion season with the latest from the world’s runways,” said Desiree Karunaratne, Group Marketing Director of Softlogic Holdings, which owns the ODEL retail chain. “This requires us to anticipate the latest fashion trendsto make sure that our customers have timely access to clothing and accessories that mirror global trends. The ‘Rainforest’ summer collection represents the passion and commitment that make ODEL the first choice of fashionistas.”
Pix by Shehan Gunasekara
