Fashion Bug launches exclusive saree counter

Fashion Bug, one of Sri Lanka’s leading retail clothing chains with over 16 showrooms island wide, launched its saree counter ‘Ethnic Fusion’ at its Katubedda outlet, with Rosy Senanayake, the Prime Minister’s Deputy Chief of Staff, as Chief Guest.

Guests of Honour were actresses Sabeetha, Sangeetha and Sachini Ayendra, cricketer T.M Dhilshan and his wife actress Manjula Thilini, hair dressers and beauticians Ramani Fernando, Gerald Solomons and Ramzi Rahaman, designers Yoland Aluwihare and Lou Ching Wong and many fashionistas were also present among the gathering.

Senanayake said she was happy to be present at the launch of Fashion Bug’s saree counter, Ethnic Fusion, and expressed her pleasure at being associated with Fashion Bug once again at yet another of the company’s milestone events.

A fashion show showcasing the sarees and other items choreographed by Brian Kerkoven was the highlight of the evening, while the 15% discount to shoppers on that day ensured that everyone was kept happy.

Colombo VIP Nights Founder Latika Alok, Headlines PR Chairman Anusha David, Sabeetha Jayasinghe, Yoland Aluwihare Holm, Sangeetha, Ramani Fernando, Sachini Ayendra, Ramzi Rahaman, Rosy Senanayake, Fashion Bug Director Shabier Subian and Gerald Solomons

A dazzling array of sarees, shawlars, shalwar materials, kurtis and shawls are available at Ethnic Fusion, which is a designated zone within each branch to identify and highlight the ethnic wear available at all Fashion Bug outlets. 

“The objective is to showcase the sarees and shalwars available at Fashion Bug since the majority of the people are unaware of the dazzling casual wear and evening wear sarees which we have in store,” said Fashion Bug Director Shabier Subian.

Fashion Bug was founded in 1994 in Bandarawela with a seven-member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of founders Rizal, Ashan Subian and A.C.M. Thariq, today it has evolved into a household brand that boasts 16 outlets island-wide. Fashion Bug currently counts over 1,250 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity. 

An equal opportunity employer, Fashion Bug prides itself on the fact that they invest in their employees, which they believe is a key to their success. Very high on the company’s list of priorities is the preservation of racial and ethnic harmony and unity which is evidenced by the fact that all communities and religions work side by side at Fashion Bug’s outlets and factories.

All outlets currently stock ladies, gents and children’s clothing, as well as household linen. Both Eastern as well as Western wear is on sale, while a range of designer sarees, kurthis and salwars, together with accessories, handbags, shoes, etc., in a range of designs and colours to suit all tastes are available.

“In addition to the array of our very own brands, we also feature international brands such as Levis, Crocodile and Giordano in our showrooms,” said Subian.

Other than the 1,250 employees who are currently on the payroll, Fashion Bug sustains over 2,000 Sri Lankan men and women via the supplier chain that manufactures their own brands such as Givo, Posh, Hush, Jobbs, Bigg Boss, Rock Star and Bug Junior.

“Some of our suppliers who have been with us since inception have grown from SMEs to large factories side by side with us and we take pride in their success,” said Fashion Bug Deputy General Manager Dr. S.H.M Faraaz.

He went on to say that at Fashion Bug, customers could look forward to an array of quality goods that are on par with those available anywhere.