Fashion Bug to launch exclusive saree counter

Fashion Bug, one of Sri Lanka’s leading retail clothing chains with over 16 showrooms island-wide, will shortly launch its saree counter, ‘Ethnic Fusion’ at its Katubedde outlet.

A dazzling array of sarees, shalwars, shalwar materials, kurtis and shawls will be available at Ethnic Fusion, which will be a designated zone within each branch to identify and highlight the ethnic wear available at all Fashion Bug outlets. 

“The objective is to showcase the sarees and shalwars available at Fashion Bug since the majority of the people in Colombo are unaware of the dazzling casual wear and party wear sarees which we have in store,” said Fashion Bug Director Shabier Subian. 

The gala launch will see Deputy Chief of Staff of the Prime Minister’s Office Rosy Senanayake as the Chief Guest, while Guests of Honour will include Beautician Ramani Fernando, Designer Yolanda Aluwihare, Film Stars Sabeetha and Sachini Ayendra, Singer Umaria, Designer and Choreographer Lou Ching Wong, Hair stylists Ramzi Rahaman and Gerald Solomons, amongst others. 

A fashion show which will showcase Fashion Bug’s new collection of sarees, lehengas and shalwars, covering six segments will be choreographed by Brian Kerkoven. 

A 15% discount on sarees, shalwars, shalwar materials, kurtis and shawls will be available on the 30th to all shoppers exclusively at Fashion Bug’s Katubedda outlet.

Fashion Bug was founded in 1994 in Bandarawela with a seven-member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of Founders Rizal, Ashan Subian and A.C.M. Thariq, today it has evolved into a household brand that boasts of 16 outlets island-wide. Fashion Bug currently numbers over 1,250 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity. 

An equal opportunity employer, Fashion Bug prides itself on the fact that they invest in their employees, which they believe is a key to their success. Very high on the company’s list of priorities is the preservation of racial and ethnic harmony and unity which is evidenced by the fact that all communities and religions work side by side at Fashion Bug’s outlets and factories.

All outlets currently stock ladies, gents and children’s clothing, as well as household linen. Both Eastern as well as Western wear is on sale, while a range of designer saris, kurthis and shalwars, together with accessories, handbags, shoes, etc in a range of designs and colours to suit all tastes are available.   

“In addition to the array of our very own brands, we also feature international brands such as Levis, Crocodile and Giordano in our showrooms,” said Subian.

Other than the 1,250 employees who are currently on the payroll, Fashion Bug sustains over 2,000 Sri Lankan men and women via the supplier chain that manufactures their own brands such as Givo, Posh, Hush, Jobbs, Bigg Boss, Rock Star and Bug Junior. “Some of our suppliers who have been with us since inception have grown from SMEs to large factories side by side with us and we take pride in their success,” said Fashion Bug Deputy General Manager Dr. Faraaz. 

He went on to say that at Fashion Bug, customers could look forward to an array of quality goods that are on par with those available anywhere.