Monday Jul 08, 2024
Monday Jul 08, 2024
Wednesday, 12 March 2014 00:28 - - {{hitsCtrl.values.hits}}
Twenty-five beautiful ladies, participating in Femina Miss India 2014 will strut down the catwalk in Aviraté’slatest collection of designs at the gala fashion show to be held at the Cinnamon Grand, Colombo.
Aviraté, Sri Lanka’s leading high-street fashion brand will be one of the local brands to be showcased by these contestants at this event as the company announced its partnership with Cinnamon Hotels this week.
The Femina Miss India for Miss. World 2014 pre-pageant tour is being held in Sri Lanka from 11 to 16 March, and the entire trip will culminate at a grand fashion show to be held at the Cinnamon Grand, Colombo. The fashion show is slated to be a gala event choreographed by the famous Dinesh Chandrasena, and will be the host to many celebrities and fashionistas from across the fashion arena.
Femina Miss India is the pioneer of beauty pageants in India that acknowledges not only beauty but substance in Indian women for over 50 years and takes these beauties to an international platform to fulfill their dream year after year.
“This is a great opportunity for Aviraté and we are proud that these beautiful Indian contestants will get the chance to wear our latest designs. We’re happy to have become a partner for the Femina Miss India for Ms. World 2014 competition as our brand is worthy of such an honour,” said Jagdish Chawla, Global CEO of Aviraté.
“The new Spring/Summer collection which these beautiful ladies will be modelling will vary from bright colours such as Berry Reds & Emerald Greens to Lavender, Dove White & Sandy Brown,” added Avirate CEO Sri Lanka Younoos, “Aviraté is famous and known to all for our variety of different prints; this year too our Spring/Summer Collection will have various kinds of prints and we hope all our customers would be very impressed with this latest collection of ours.”
Aviraté has grown both locally and globally, already having over 10 stores in India and also expanding to countries like the UAE, Oman, Qatar and even Canada and South East Asia. The Avirate fashion style is colourful, graceful and is a must-have in any fashionista’s wardrobe.
