First-ever green chilli instant noodle variant to enter local market

Friday, 6 March 2015 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading instant noodle brand, Maggi, unveiled its latest innovation, Maggi Devilled X-Tra Green Chilli – the first-ever green chilli noodle to enter the local market. The newest addition to the Maggi Devilled portfolio, Maggi Devilled X-Tra Green Chilli contains real green chilli, a popular local ingredient used in Sri Lankan cuisine greatly loved by local youth. “Maggi Devilled X-Tra Green Chilli is set to revolutionise the instant noodle category with its spicy green chilli taste, brought to our consumers through real green chilli. Coupled with Nestlé’s world class quality standards and consistent efforts at innovation and renovation, our popular noodle brand Maggi will continue to bring the best in taste and flavour to our local consumers,” said Nestlé Lanka PLC Assistant Vice President – Food Priyadarshinie Karunaratne. “The Maggi Devilled range is an example of Nestlé’s world renowned R&D expertise combined with an apt understanding of local consumer preferences,” said Nestlé Lanka PLC Managing Director Shivani Hegde. The Maggi Devilled noodles range offers indigenous and spicy flavours set to delight the taste buds of Sri Lankan youth, in varieties of Devilled Chilli Chicken, Devilled Kottu, Devilled Spicy Blast and now Devilled Green Chilli.

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