Fresh design for referee’s board at 2014 FIFA World Cup

Friday, 20 June 2014 00:00 - - {{hitsCtrl.values.hits}}

Hublot is proud to unveil an updated design for the referee board for the 2014 FIFA World Cup. The board, which is used by the fourth official to show the additional time periods and signal player substitutions, has been redesigned to align with Hublot’s distinctive watch design. The new optimised design, keeps the former technical specifications, while boasting a more ergonomic grip and polished aesthetics to make it not only practical but also attractive. The board maintains a weight that was strictly controlled throughout its technical development to avoid unnecessary sustained effort.

An iconic object Originally a utilitarian object with a practical design, the board has now become an iconic object a symbol of time measurement thanks to the new design, resembles a watch... a Hublot watch – the Official Timekeeper of the FIFA World Cup. Ricardo Guadalupe, Hublot CEO, said: “It is an immense honour and privilege for Hublot to have been given the opportunity to optimise the referee’s board for the 2014TM FIFA World Cup. The joint effort comes as part of a long-term relationship which Hublot has developed with FIFA. It has given rise to an object with an innovative design.” The new referee’s board will forever be associated with this 2014 edition. The first usage of the board was during the first match of the competition on 12 June in Sao Paulo: Brazil vs. Croatia, in front of thousands of spectators in the stadium, and millions of fans in front of their television screens. Hublot is the Official Timekeeper and Official Watch of the FIFATM World Cup, and will be displayed on the referee’s board during every match of the

competition. A different way to progress “Hublot? A different way to progress,” say those in the know about this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, an expansion initiated and developed by Jean-Claude Biver, Chairman of Hublot, with Ricardo Guadalupe, Company CEO, who have made this brand a real success story in which the Big Bang, King Power and Classic Fusion watches are emblems of an evolving tradition. From watch complications to the research and manufacture of new materials, to worldwide collaborations such as the FIFA World Cup and Ferrari, Hublot represents the “Art of Fusion” between watchmaking culture and cutting edge technical developments, and between the past and future. Commercially, the network of boutiques and approved retailers has rocketed and now boasts approximately 750 points of sale and over 70 exclusive boutiques at the most prestigious addresses (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza, etc.). Hublot is part of the LVMH Group. Hublot, the luxury Swiss watchmaking brand, has been a FIFA Licensee since 2010, as the Official Timekeeper and Official Watch of the FIFA World Cup. For more information, visit Hublot.com.