Germany shirt sells out less than 12 hours after World Cup win

Thursday, 17 July 2014 00:33 - - {{hitsCtrl.values.hits}}

Reuters: A new German football shirt bearing four stars for Germany’s four World Cup wins had sold out on Monday within hours of the team’s triumph in Brazil – showing the kind of boost retailers can expect from the feel-good factor among fans in coming days.

The German team snatched victory against Argentina late on Sunday with a goal in extra time in Rio de Janeiro. It was the first time Germany has been champion in the soccer tournament since the country reunified in late 1990. German sportswear maker Adidas is already seeing the benefits, with customers flocking to its Frankfurt store on Monday in a bid to get one of the new white shirts, which cost 84.95 euros. Adidas had made a small batch ahead of the final in case Germany won. On Monday morning Adidas’ website was already displaying a ‘sold out’ sign next to the new shirts. The company said it would fly in new ones from China to meet the urgent demand. Volker Treier, deputy head of the DIHK chamber of industry and commerce, said the World Cup was ‘a great success for the German economy’ and had already brought in orders worth more than 2 billion euros – mostly in infrastructure.

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