Get your dream look from Hemas Hospitals cosmetic surgery unit

Friday, 12 December 2014 05:36 - - {{hitsCtrl.values.hits}}

On any day, the average consumer is exposed to constant messages about beauty and appearance. Television, print publications and social media advertisements tell people that it is important ‘to look good and be attractive to succeed in life’. People are encouraged to use cosmetics and clothing, buy beauty enhancing products, join weight-loss programs, or ask their doctors to prescribe drugs that facilitate these requirements. In addition there are many other topical feature, magazine and discussion programs that promote and engage in dialogs that encourage viewers to undergo an extensive regimen of cosmetic surgery, dieting, exercise, and other procedures to look and feel good. According to a report published by The International Society of Aesthetic Plastic Surgery (ISAPS) – more than 23 million

cosmetic surgical and nonsurgical procedures were performed worldwide in 2013. Women had more than 20 million cosmetic procedures; 87.2% of the total (www.isaps.org). Until recently cosmetic surgeries were something that only the very wealthy or the very famous could afford. It was also usually done in secrecy. Average people could not afford to have these procedures and the public opinion was generally unfavorable toward cosmetic surgery due to the financial and risk elements that shrouded the process. However, as a result of advanced technology, cutting edge therapeutic procedures, growing competencies of the medical fraternity and stringent medical standards, obtaining one’s dream looks through cosmetic surgical practices is not a dream anymore. In Sri Lanka, the awareness among general public about cosmetic surgical practices are still at an infant stage, although, it is a growing segment within the surgical practices sphere under medicine. However, it is important for a potential patient to seek reliable expert advice before progressing with cosmetic surgeries. Understanding this growing demand and with the objective of bridging the gap in the market, Hemas Hospitals-Thalawathugoda has now extended its healthcare services to Plastic and Cosmetic Surgeries domain as well. Speaking about this new introduction to the gamut of services offered at the hospital, Dr. Panna Gooneratne Group Medical Director, Hemas hospital said, “Plastic and cosmetics surgeries consists of very sensitive and intricate medical procedures, just like any other surgery. When pursuing plastic surgeries, it is important to identify the practical and sensible adjustments one should seek.Keeping these in mind, we engage in a practice of assessing, consulting, preparing and performing the surgery on patients with a thorough in-house post-surgery surveillance mechanism.” According to Dr. Gooneratne, the qualification and the experience of the surgeon as well as the stability, reliability and resource availability of the medical centre should be taken into account by a patient who seeks cosmetic surgical support. Plastic surgeons believe, there are many positive aspects to the credit of cosmetic surgicalprocedures. The ability to correct birth defects, burns, disfiguration, abnormalities and injuries helps improve a person’s self-image. In addition, people can change physical features that make them feel self-conscious. Cosmetic surgery is often seen as another tool that people can utilise to help them feel more attractive, confident and increase their social mobility. Hemas Hospitals is the first internationally accredited hospital chain in Sri Lanka managed according to international processes and procedures. On top of that, it’s well trained and qualified panel of plastic surgeons and team of nurses are capable of handling cosmetic surgical requirements ranging from body reshaping, augmentation, facial reconstruction, skin lightening and non-invasive surgeries, while having all necessary post-recovery and monitoring mechanisms to address any critical situation. Hemas Hospitals is a subsidiary of Hemas Holdings, one of Sri Lanka’s leading conglomerates with a focus on five key sectors of FMCG, healthcare, transportation, leisure and power generation.