Groundbreaking menswear range by ‘Anationz’

Featuring comfortable and affordable garments in uniquely exquisite styles to suit every body type, utilising rich beautiful fabric in a range of colours, the brand label ‘Anationz’ has now  launched its latest collection to the Sri Lankan market, offering  a new look in menswear.

This all linen collection is suitable for getaways, work or fun, making it an ideal addition to every wardrobe. The collection’s palette includes shirts, pants, three quarters and drawstring pants, in classic neutral shades that sit alongside striking hues and bold punchier tones.

One of the strongest upcoming trends across men’s fashion being prints has the Anationz shirt collection showcasing edgy styles of checks and stripes that can be dressed up or down for any occasion and comes in both long sleeves and short sleeve shirts. The pants are comfortable and soft, allowing easy movement and a breathable feel epitomising effortlessly luxurious fashion consisting of a varying range of striking, rich, warm colours. 

Made from premium European fibre linen that includes a light, cool texture that looks and feels great, the Anationz range includes modern cuts and soft, fluid fabric offering an elegant choice across their entire range of shirts and trousers.

This collection will add ‘sophistication and style’ to the individual who wears it,” said Anationz Managing Director Azam Habib. “Men always prefer to look cool and classy and grab attention. Our designer collection does that for you. It pieces together a stunning look for both professional and casual functions. And if you’re a man of subtlety, our range will lend to your character of simplicity and is suitable for evening events as well. Our shirts paired with our range of shorts or classic linen trousers are perfect for a calm and relaxed look that is both smart and exotic.”

He added, “The most fun part of designing this collection was the amount of colour we used. We wanted to show that menswear, whether it is shirts or pants should not be limited to black, white, blue and grey. Men can have just as much fun as women with colour when dressing up. Therefore this range comprises of shades in playful refreshing bright colours that are sophisticated, to portray a look of the man who loves to be different stylish and trendy. It’s a blend of comfort and luxury all the way. What we are trying to achieve through this collection is to bring a sense of excitement and vibrancy to men’s clothing which I feel has been lacking in the market and we aim to fill that gap.”

He added, “This collection is also perfect for hot climates because it is made from a natural, organic linen fabric that breathes to keep you cool, offering exceptional comfort. It’s also a very durable, strong fabric and the fibres don’t stretch and are resistant to damage. It has an amazing drape and fit that allows creating flattering silhouettes that follow the lines of the body offering an uncompromising approach to detail, from the buttonholes to the stitching for an impeccable, refined look. Apart from being undeniably elegant, it is also cool, comfortable, practical, versatile, crisp and light and has a marvellously preppy charm.”

Azam pointed out that their collection transcended across all groups, going beyond age, occupation and ethnicity and was simple and essentially universal, allowing people to freely combine their own unique style.

The Anationz collection is currently available at leading fashion outlets in the country. Azam commented that they eventually plan to go global and extend their range to the Asian Region and Middle East.