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Haamaa, Sri Lanka’s latest fashion store which has created quite the buzz since they opened their doors in Negombo has a new generation flocking to this classic label for cutting-edge design and fabulous taste in apparel.
Celebrating its first anniversary, Haamaa has a vast scale of fabulously chic wardrobe basics giving customers access to a large edit of clothing. Led by Mohameed Shafeek who has more than 20 years of experience in fashion retailing and is involved in creating/planning and developing some of the major/well established fashion brands in both retailing brand and product labels in the country, Haamaa strives to bring the best and most influential trends and fashion from the international arena to Sri Lanka at an affordable price.
Giving an international shopping experience in a well planed layout and interior designed at the 8,000 sq. ft. in Negombo, Haamaa plans are on to establish similar stores in major cities in the island. Bohemian, faultlessly classic and with a firm focus on beautiful apparel, Haamaa can always be relied upon for desirable wardrobe-building basics in the women’s men’s and children’s departments.
Initial store in Negombo was started by Shafeek as this is a city that has its own style in fashion and culture where there’s a huge fashion market to be catered to and it’s the closest city to the international airport. “So it creates a tourist market with beautiful beach and the hotels around and Haamaa was started in Negombo after a detailed consideration,” says Shafeek.
International, big-name labels such as Crocodile, Triumph, Jockey, Sin, Casio, Titan, Revlon, Basic Care, etc are retailed at Haamaa while local brands such as Jezza, Talli, Focuss, Trendy, Emerald, Vantage, Chathak, AnationZ, Amanthe, LICC, Laveena, etc are also available.
Visual Merchandising is another specialty of the store where Haamaa creates a pleasant and helpful display for customers to choose what they want, says Shafeek. All the international labels are here, beautifully presented but completely embracing its local roots and there’s no doubt that Haamaa has become a tried-and-true favourite shopping destination for anyone who appreciates a perfectly worn-in pair of jeans or staple T-shirts that will linger in wardrobe rotation indefinitely and anything in-between.
“We have developed our own label as well,” says Shafeek adding that the ‘aa’ a brand developed by ‘Haamaa’ caters a range of casual wear for women, men; inclusive of accessories, it’s soon becoming a much sought after labels. The ‘aa’ branded clothing is being sold at other retail fashion outlets as well.
“Apart from this we have specialised departments for toys, hand bags, foot wear etc”.
He further added that Haamaa has exciting anniversary plans. “During the anniversary celebration week we have planned to gift our customer with ‘Haamaa’ branded gift vouchers for purchases of Rs. 3,000 or more. Apart from this all kids who walk in during the anniversary celebration will receive a gift as well.” Haamaa is a boutique for the whole family and is located at 406, Main Street, Negombo.
