Hameedia brings world couture to Kandy with Planet Fashion

Tuesday, 29 January 2013 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading menswear specialist Hameedia brought world-class couture to Kandy recently with the launch of Planet Fashion at the buzzing Kandy City Centre.

Strategically located on Level 03 of the Kandy City Centre, the 1,200 sq foot Planet Fashion store was ceremonially opened by Mayor of Kandy Mahen Ratwatte, in the presence of distinguished VIPs. Level 03 at the KCC has been unofficially branded as the ‘floor for fashion and accessories’ and draws hundreds of customers at all times of the day.

Fouzul Hameed said: “The first Planet Fashion opened its doors at the Race Course Promenade in October last year and has seen record sales ever since. Planet Fashion brings the world’s leading men’s clothing brands under one roof and is now proud to open its doors at the Kandy City Centre, the happening place in the hill capital.”

Planet Fashion brings the best of world couture to the Sri Lankan public. Among the world’s top-end brands which grace its shelves are names such as Louis Philippe, Van Heusen, Allen Solly and Peter England.

“Kandy is today a strategic shopping location and serves many key towns in the surrounding areas. For many years, Kandy’s fashion conscious customers have been deprived of genuine branded and original clothing from reputed brands, both nationally and internationally. Planet Fashion seamlessly fills this void,” Hameed added.

Today, Planet Fashion is Sri Lanka’s only multi-branded shop for men. Joining Hameedia in this win-win venture is Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd., one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector.

Louis Philippe has been a statement of status and style for powerful men. Louis Philippe establishes, beyond a shadow of doubt, that its wearer is a man of infallible taste and class. The best-selling dress shirt brand in the world, Van Heusen has grown into a 24/7 lifestyle brand known for its fit, fabric, finish and innovative fashion – at a fraction of the cost of luxury brands.

Allen Solly redefined the way the urban Indian dressed to work. Setting the trend for the changing workplace, Allen Solly infused vibrant colours and broke the mould of the typical work wear with its ‘Friday Dressing’. Peter England is India’s most loved menswear brand. It presents a crisp range of formal shirts for today’s fashion conscious male with an impeccable taste, looking to make great impressions at work every day.

“All brands at Planet Fashion are available exclusively with Hameedia and their authorised dealers islandwide,” said Senior Brand Manager Rizwan Mahmooth. “The response we’ve had from Colombo’s public, both Sri Lankans and expatriates, has been incredible, inspiring us to popularise this concept in key capitals around the country and thus bring the same shopping experience to our fellow citizens all across Sri Lanka.”