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Hameedia’s premium brand Envoy London on Thursday hosted Christopher Bramell and Natasha Hemmings, the winners of the prestigious Mr. and Miss England 2015 pageants, at the Envoy Mansion in Colombo. Hameedia Managing Director Fouzul Hameed also presented ‘Mr. England’ Bramell with an exclusive, tailor-made menswear collection from Envoy London which includes an array of casual and formal fashion staples.
Commenting on the visit of the two pageant winners Hameed stated, “It is an immense honour for us to host the winners of the Mr. & Miss England pageants at the Envoy Mansion. The Mr. England pageant provided Hameedia and Envoy London brands and opportunity to showcase our collections and expertise on a prestigious international platform. I’m delighted that our two guests have been able to experience the world-class tailoring and textiles that hail from Sri Lanka. I am also pleased to have the opportunity to gift a collection from our premium brand Envoy London to Christopher Bramell. I hope that this versatile collection will be a valuable addition to his wardrobe.”
Envoy London recently provided the finalists of the Mr. England competition with stylish, specially-designed attire for the grand finale of the pageant, which took place in Coventry, United Kingdom. For the finale, Mr. England finalists took to the runway in a range of exquisitely designed ceremonial suits from the Envoy London collection which featured three unique looks and styles.
Hameed spoke of his desire to continue Hameedia’s affiliation with leading global pageants. “The moment I was offered this challenge of dressing the Mr. England 2015 finalists, it was a dream come true. Overall as a country, this is something great for Sri Lanka. And we would like to work with pageants such as this in the future, to show that Sri Lanka can match the European standards. In fact, I told Christopher that I want to next dress him for Mr. World.” Mr. England, Christopher Bramell meanwhile spoke of his initial scepticism about being tailored by a Sri Lankan brand but how his worries were eventually unfounded. “We didn’t know what to expect and then we went for measurements. At first we were a bit worried but then when we were getting our suits it was the best experience. We loved the style and it’s a really, really great brand. It was an amazing brand to wear for Mr. England and I would like you to be available for Mr. World as well,” said the 22 year-old supermarket store assistant from Liverpool.
The winners of both pageants are now being hosted to a holiday in Sri Lanka by Cinnamon Hotels & Resorts, the official hospitality partner of the Mr. & Miss England pageants. Cinnamon Hotels & Resorts Head of Brand Marketing Dileep Mudadeniya said: “As a brand we like to move with likeminded brands and companies. I think what we (Cinnamon and Hameedia) have achieved here together is to show that Sri Lanka can play a vital role in most areas overseas, and when we do we like to work with an ecosystem which supports taking Sri Lanka to the world. And we’re lucky to have Mr. & Miss England here, so that they can experience Sri Lanka first hand and recommend it to other prospective tourists.”
Hameedia was established in 1949 and has grown to become a household brand in Sri Lanka. Renowned for high quality custom tailoring and ready-made clothes for gentlemen, the Hameedia multi-brand retail stores house a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and Adidas to name a few. Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalised experience at each store. With a network of over 30 outlets across Sri Lanka and a team of over 1,000 employees, Hameedia has a strong local presence and has also expanded globally with outlets in the Maldives and Australia.
Pix by Krishan Ranasinghe