Hameedia partners Brides of Sri Lanka fashion show

The Brides of Sri Lanka fashion show concluded on a very high note with Hameedia the renowned menswear specialist in Sri Lanka partnering with the organisers as the main sponsor for the menswear collection for the 2016 season. 

The Brides of Sri Lanka exhibition, held at Hilton Colombo on 18 September saw the participation of many leading industry specialists offering their expertise and services to future brides and grooms who visited the exhibition. 

The highlight of the event was the high end bridal fashion show that took to the ramp bringing a whole new experience of glitz, glamour and sophistication to the crowd present at the venue. The fashion show which took the ramp in two segments comprised of a cutting edge collection of traditional ceremonial wear and western ceremonial wear and saw 50 prominent designers show case their latest collections to the invitees present. 

The menswear collection for the evening, sponsored by Hameedia, saw the unveiling of their latest collection from their premier brand ‘Envoy.’ The collection is renowned for effortlessly combining glamour and sophistication and it boasts of top-quality fabrics that have been hand-selected and expertly constructed to offer a dose of modern aesthetic and freshness to today’s fashion industry. 

Hameedia’s point perfect pattern techniques, expert tailoring and exceptional customer service have always attracted the spirited and progressive lifestyle of today’s fashion conscious man. Furthermore, the fashion enthusiasts who visited their stall at the exhibition premises during the day also had the chance of seeking expert consultancy with style hints and ideas for next generation fashion. 

Adding to its unwavering vision of enhancing the lifestyles of fashion conscious Sri Lankans, the brand is also dedicated to its CSR initiatives as much as to revolutionising fashion. This year’s proceeds from the Brides of Sri Lanka fashion show will aid the Maharagama Cancer Hospital in Sri Lanka. 

Sharing his thoughts about the partnership with Brides of Sri Lanka Fashion Show, Hameedia Managing Director Fouzul Hameed, said, “A wedding is one of the most important days of a person’s life. It is essential for the groom as much as the bride to be confident as the limelight is on them. With over six decades of experience in the men’s fashion industry, we understand the importance and value of an exquisitely crafted suit, especially on such an important occasion. At Hameedia, we personally help customers pick the right colour, fabric, style and fit to craft the perfect suit for their wedding day. Hameedia is also very proud to have partnered with such a magnanimous cause in support of hundreds of patients who seek treatment at the Maharagama cancer facility each day. We feel that it is our duty as much as our responsibility to give back to society and this is truly for a worthy cause.”

Hameedia, synonymous with class and style, has been loyally serving the Sri Lankan fashion conscious gentlemen for 67 years and has always played the role of a trailblazer in innovation and trend setting. Their fashion forward ethos and commitment to excellence have always made them stand out as the most sought after menswear specialist in the country. Their team consists of 1,000 visionary professionals taking their dynamic operations forward and strengthening its position as Sri Lanka’s leading menswear brand and aspiring to penetrate the global fashion market in the near future.

From its inception back in 1949, Hameedia has cemented its place as the preferred menswear specialist with its world-class quality, custom tailoring and ready-made clothing. The company continues to make its presence felt locally and internationally with 25 outlets across Sri Lanka and stores in the Seychelles, Maldives and Australia respectively. Along with its own branded clothing and accessories which includes FH, Envoy, Le Bond, Signature, Hameedia also showcases Raymond, Lee and Adidas branded items.