Hameedia showcases collection at HSBC CFW Resort Show 2014

Friday, 24 October 2014 00:53 - - {{hitsCtrl.values.hits}}

Continuously setting the benchmark in the fashion industry, Hameedia showcased an exclusive fusion power look by the FH collection at the third edition of the HSBC Colombo Fashion Week (CFW) Resort Show 2014 which took place recently at the Jetwing Blue, Negombo. Partnering with HSBC CFW for the last 10 years and supporting the HSBC CFW Resort Show since its inception three years ago, Hameedia unveiled its sophisticated and chic men’s collection on the final day of the 2014 show. The FH evening wear collection for CFW Resort Show featured a mix of trendy trousers, shirts, casual jackets, waist coats and three quarters. Drawing its inspiration from the sun set, the colours featured in the collection are catchy shades of blue, yellow and orange. The collection comprised of sleek and comfortable pieces made from natural fabrics such as cotton and linen which blended perfectly with the weather and were ideal for any occasion. The FH Collection presented at the HSBC CFW Resort Show is wearable and elegant and depict ideal resort wear outfits. Speaking of the collection, Hameedia Managing Director Fouzul Hameed stated, “Over the recent years Sri Lankans have improved their dress sense drastically. However we have noticed a few essentials that are still lacking in any closet which are linen or linen-mix suits, which seems like a good place to start – lightweight, comfortable and loose. If you are still nervous about breaking into a sweat in a blazer, ditch the jacket and just stick with the trousers, giving them a jaunty little roll-up for an evening look. Our collection for resort wear this year featured these essentials.” Fouzul Hameed, a name that spells ‘legend’ in the local men’s fashion scene is renowned for his vast knowledge and experience. Continuously raising the bar of men’s fashion in Sri Lanka, his keen eye for detail has made him a mogul in the local fashion outlook and is in essence, the man behind the brand, embodying the quality and superiority of Hameedia products. With over two decades experience in the men’s clothing industry, FH, as he is known in the local fashion sphere, is a US certified menswear image consultant and is currently the Managing Director of Hameedia, the company behind Sri Lanka’s most respected and preferred menswear brand.