Hemas launches new promotion to boost Fems sales

Hemas Manufacturing Ltd. has launched the latest seasonal promotion, ‘Fems Malaysia Shopping Sriya,’ which offers its consumers the opportunity to win gold daily, together with a grand prize of an overseas shopping tour.

The promotion, which runs for three months, includes a draw where a gold pendant is given to one lucky winner daily. At the end of the promotion, three sets winners will be given an all-expenses-paid shopping spree in Malaysia. This promotion extends the opportunity for mothers and daughters to experience a trip of a lifetime.

Fems consumers can stand a chance to win these fantastic prizes by simply posting an empty Fems Wings 10s pouch along with their name, address and contact number to ‘Fems Malaysia Shopping Sriya’ PO Box 793, Colombo.

‘Fems Malaysia Shopping Sriya’ was initiated in November 2012 and will continue till 15 February 2013. This promotion was introduced as a means of rewarding customers for their loyalty and trust placed in the brand.

“This is a unique opportunity for our consumers to win a valuable gold pendant. Since there are daily draws it gives more chances for our consumers to win these beautiful pendants. In addition to these prizes, mothers and daughters have a great opportunity to travel overseas on a shopping trip to Malaysia. It will indeed be an experience of a lifetime for those lucky winners,” stated Group Product Manager for Fems, Shamali Perera. “This grand prize will include return air tickets to Malaysia, together with food and accommodation for two nights. Each pairing will also be given money for their shopping spree. It is an ideal setting for mothers and daughters to spend some time together doing the things they love,” she added.

A grand event will be held at the end of the promotion where all the winners will be invited and ceremoniously presented with their prizes.

The 28 daily winners of the gold pendant from 1 December 2012 to 18 January 2013 were: H. A. Mihiri Anurudhika – Thanamalvila, H. R. Champika Dissnayake – Monaragala, Ayesha Trishani Fernando – Chilaw, K. A. D. Inoka Niroshani – Polgasovita, Inoka Dharmasena – Peliyagoda, H. Ajantha – Ambalantota, Menaka Pathumdani Premarathna – Rathnapura, Sandaya Kumari Jayaweera – Wilgamuwa, T. Rohini – Vavuniya, Nilanlthi Abeyasinghe – Meerigama, P. G. Sakunthala Kumari – Matara, P. S. G. B. Roshani Dissanayake – Kandy, Sharin Thudeen – Mathegoda, R. M. Maheshika Madushani – Madirigiriya, S. C. Paranagama – Gampola, Manjula Gamage – Ragama, Malani Panawala – Dehiaththakandiya, A. W. Nimanthika Yasandi – Devinuwara, M.G. Chathuri Hememala – Mihintale, A. M. Nadishani Kalpani Rathnayake – Hingula, Tharushi Hasanga – Boralesgamuwa, B. C. L. Perera – Moratuwa, M. D. P. Sujeewani – Welipanna, N. K. Dharmasiri – Hemmathagama, Niluka Rashmimali Wijeratna – Panadura, A. B. Asha Geethani – Ipalogama, G. W. Dilshi Gunawardena -  Mt. Lavinia, D. Anoma Damayanthi – Padavi parakramapura.  Fems has always rewarded their loyal consumers with memorable promotions that have produced numerous winners over the years. Last year, the consumer promotion ‘Ran Million’ gave away gold pendants, gold chains and a grand prize of a jewellery set worth over Rs. 1 million.

Fems Sanitary Napkins by Hemas is second in its market space and has been fulfilling the personal hygiene needs of Sri Lankan women for over a decade. Fems as a brand aspires to empower women and uplift the lifestyles of women across Sri Lanka. The new Fems range of Slim Napkins introduced to the market by Hemas entails better engineering, higher levels of quality and caters to the evolving needs of its loyal customers.

Hemas Manufacturing Ltd. is a subsidiary of Hemas Holdings, one of Sri Lanka’s leading conglomerates, with a focus on five key sectors – FMCG, Healthcare, Transportation, Leisure and Power Generation.