HUGO BOSS: First luxury brand enters Sri Lanka

HUGO BOSS celebrated the opening of a new BOSS Store on 28 April at the Arcade Independence Square, being the first ever premium luxury brand to be introduced in Sri Lanka. ABANS PLC, the flagship company of the prestigious ABANS Group of Companies and a leading retail brand in the country, will be the authorised distributor for HUGO BOSS in Sri Lanka.

Matthew Keighran, Managing Director, HUGO BOSS South East Asia, Far East Asia and Oceania, and Steven Lam, Managing Director, HUGO BOSS South East Asia along with Tito Pestonjee, Managing Director, ABANS PLC and Tanaz Pestonjee, Director, formally opened the store.

This was followed by a brilliant light show that exhibited a dynamic introduction to the HUGO BOSS brand set against the classical façade of the Arcade Independence Square. The light show showcased the exquisite designs of the BOSS Spring/Summer 2017 collection, and the brand’s numerous sports sponsorships, such as Formula One driver Lewis Hamilton, German soccer star Mats Hummels, Pro-golfer Henrik Stenson, and competitive sailing champion Alex Thomson. Guests were then given the opportunity to explore the ample assortment of elegant fashion and accessories offered at the newly opened BOSS Store.

Reputed music artists, such as DJ Brendan Fallis, one of the most sought after open-format DJs in the world, and The Outlaws, a renowned music band, performed at the event. Guests were also treated to an exclusive whiskey lounge, a gourmet ice-cream bar featuring unique, tantalising flavours, and a selfie-booth which allowed guests to commemorate this special evening. A fully edible fine art exhibit was present at the event as well. The event further welcomed over 300 dignitaries and VIP guests from diverse sectors and genres of society.

A leading global brand in the luxury segment of the apparel market with more than 7600 points of sale worldwide, HUGO BOSS specially designs and markets a comprehensive array of fashion and accessories for both men and women. Having achieved international acclaim for the brand’s supremely crafted, well-tailored, and high-calibre apparel, HUGO BOSS aims to dress the modern man for every occasion, be it the boardroom, weddings, formal, smart casual events, sports, and social activities. HUGO BOSS currently hosts an impressive brand portfolio that includes core brands, BOSS and HUGO, as well as BOSS Green and BOSS Orange. 

The BOSS Store will presently possess the menswear collections of the core brand BOSS and premium sportswear brand BOSS Green.  BOSS, a brand that presents modern refined luxury embodied by sophisticated materials, exquisite workmanship and precision fits, will offer a diverse range of ‘modern classics’ spanning from elegant suits and leisurewear to shoes and accessories, which will instil in consumers a strong sense of confidence that they will be impeccably dressed for every situation.

The current BOSS Spring/Summer 2017 collection, which was recently unveiled at all BOSS Stores worldwide, features the brand’s signature tailoring as well as easy, unconstructed shapes paired with airy light and luxe fabrics including cotton-silk blends, linen jersey, and paper-finish materials. The range will also incorporate an understated, masculine palette in sartorial gray, taupe, olive, and khaki, further energised by vivid pops of colour.

Combining the facets of golf, fashion, and lifestyle, BOSS Green provides dynamic, vibrant, and functional designs that will appeal to trend-conscious men who desire fashion-forward casual attire. This brand will too feature exceptionally crafted apparel that is representative of the underlying fashion statement of HUGO BOSS.

The elegant 116m2 BOSS Store at the Arcade Independence Square in Colombo will introduce an innovative interior concept that has been already adopted by select stores in other major regions. Providing a stunning showcase for the BOSS and BOSS Green Collections, the store includes immaculate, angular aesthetics, and an interior design that espouses harmony with its clean lines, shapes, and colours. Throughout the store layout, matte and textile surfaces contrast with high-gloss and mirrored materials. The overall outcome is a refined space with a classic, yet airy, modern feel. 

You can now access the exclusive, exquisite BOSS and BOSS Green collections by visiting the BOSS Store at Arcade Independence Square, Colombo-07.