Johnson & Johnson most loved personal care brand for 3rd consecutive time
Friday, 20 June 2014 00:00
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Johnson &Johnson was ranked the No. 1 personal care brand among the Unlisted Brands in Sri Lanka by the 2013 edition of Brands Annual compiled by Brand Finance and presented by Media Services. Yet again, the Sri Lankan consumer has chosen Johnson &Johnson as their no. 1 personal care brand for three consecutive years.
This comprehensive research is conducted by LMD using stringent methods of collecting data. Consumer survey questionnaires are based on the consumer’s opinion in the areas of quality, reliability, distinctiveness, reputation and trustworthiness.
This accolade is shared by Johnson& Johnson Sri Lanka’s consumer brands range that includes, Clean & Clear, Neutrogena, Listerine, Stayfree and Johnson’s Baby, the only baby care product which has been clinically proven to be mild and gentle
Country Head of Johnson & Johnson Sri Lanka and Maldives Varun Das commenting on the milestone said: “Johnson & Johnson is immeasurably humbled by the valuable recognition given to the brand by its loyal consumers. For over a hundred years, we as a company have dedicated ourselves to providing the best products to our consumers as well as understanding and enhancing the positive emotions that we feel is mutual among our consumers.
“Over the years, our company has taken innovation to new heights by venturing into unique initiatives in Sri Lanka. Innovations such as ‘Happy Snappy’ and the television program ‘First Lessons in Love’ distinctively exemplify crowd sourcing strategy in Sri Lanka where the consumers and brand together create the content for these Campaigns. We expect more long-term partnerships and community building in Sri Lanka and will continue to focus on giving back to society, adding to the endorsements by consumers to uphold Johnson & Johnson’s position at the top.”
Johnson’s Baby has the largest baby care product fan page in Sri Lanka and the brand’s social media activities currently attract nearly 70,000 fans on Facebook. The brand’s Facebook fan page is an interactive medium for consumers to engage with the brand and to be a part of the activities specially targeted at mothers.
The uniqueness of the ‘Happy Snappy’ campaign has given mothers an opportunity to have their babies featured in the Johnson’s Baby calendar and since its launch in 2012, maintained close interaction with its consumers. The campaign’s social media extensions were shortlisted for Global Facebook Studio Awards for the past two years, representing Sri Lanka out of thousands of submissions.
