Johnson’s ‘So Much More’ new global campaign debuts in Sri Lanka

Friday, 5 June 2015 00:00 - - {{hitsCtrl.values.hits}}

Johnson’s has been a trusted baby care brand for over 125 years in over 175 countries. They have now chosen to pave the way in baby care by advancing research on sensory experiences in healthy, happy babies. The globally recognised campaign, ‘So Much More’ is all about enhancing bath time, to stimulate a baby’s senses and provide parents with the chance to develop a baby’s ability to learn, love and grow.

During the first few months of a baby’s life, most of their senses are still developing and babies are constantly learning everything about the world around them. Establishing daily rituals with your baby across a vast variety of activities stimulates a baby’s senses and are perfect opportunities for learning and discovery. Research shows that rituals that involve routine touching by a parent are vital to a baby’s growth. It also reveals how bath time rituals engage a baby’s senses and leads to healthy baby development. Bath time is so much more than just cleanliness; it is multi sensory enrichment. It’s a chance to play, learn, grow and bond with your baby. Bath is a time where a baby’s senses are alive and alert and where everything a baby experiences through their senses gives them a constant stream of information. The splashing sounds, the fragrances, the sight of a loving mother and the touch of a mother’s hands on their tiny bodies deliver amazing benefits to the baby.

Touch is the first language parents use to communicate with their baby; it enhances a baby’s physical and mental well-being. A mother’s gentle touch during a baby’s bath and cuddle time afterwards, supports happy, healthy development. A baby’s eyes provide them with stimulation important for their development as they respond to your gestures. Your baby learns to copy your actions while bonding with you. The sense of smell is vital for human development and functioning, pleasant fragrances calm and relax a baby. Hearing enables a baby to build language skills; it’s more than just hearing a lullaby its stimulating brain development. Johnson’s has been producing the best quality baby care products for Sri Lankan mothers that carry the unique certification of Clinically Proven Mildness and No More Tears.