Lancôme launches in Sri Lanka

By Waruni Paranagamage

Lancôme, the world famous French luxury cosmetics brand, was launched in Sri Lanka last Wednesday (7) at Waters Edge.

The brand is already present in 135 countries and awarded as the world’s third best cosmetic brand in 2014. It holds an 8% market share of the world cosmetics industry. Lancôme is also famous as the worldwide mascara leader. The product aim is that every woman who comes to Lancôme to be more beautiful leaves happier.

The three-pronged approach of the Lancôme cosmetics brand – beauty-skincare, make up and fragrance – will be represented in Sri Lanka by Pee Bee Group.

Addressing the gathering, Lancôme Zone Director New Markets Jerome Georges said Lancôme would offer Sri Lankan women the best of science to make their life beautiful.

“Lancôme became the world’s fourth best cosmetic brand in 2013 and the world’s third best in 2014. We hope it would become the best cosmetic brand worldwide by this year. We are expanding our markets and we hope the brand would attract Sri Lankan women as well.”

Lancôme has 3,000 researchers and 16 research centres and cooperates with world-renowned universities and the most prestigious scientific publications.

In Sri Lanka, these products will be available only at Exclusive Lines outlets at Crescat Boulevard, Majestic City and Odel Colombo 7.

Among the key pillars, it will retain best-selling perfumes La vie est belle and Trésor, the worldwide star mascara Hypnôse and the foundation Teint Miracle, together with an impressive range of skincare products for all ages and skin types including iconic products such as Advanced Génifique and Visionnaire.

The vision of Lancôme has crossed oceans to over 130 countries with brand ambassadors such as Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Weerbowy endorsing the brand.

Exclusive Lines Director Hiru Surtani asserted that the brand would catch the hearts of Sri Lankan women and the beauticians as well.

“Lancôme is really amazing. Our staffs have been well-trained and they are hired from Dubai. So we hope to give the best cosmetic experience to Sri Lankan women,” he said.

Pee Bee Group was appointed as the sole agent representing Lancôme in Sri Lanka. The company has been in the local beauty industry for over 20 years and represents 50+ international luxury brands for fragrance, skincare and cosmetics.

At the launch, Lancôme’s professional makeup artists were at hand to address queries and conduct demonstrations for guests, transforming a light and casual day makeup to a striking night-time look using Lancôme products, wielding in particular the famous Lancôme mascaras and lipsticks.