Land Rover partners Cinnamon Nature Trails to aide in conservation education

Friday, 9 May 2014 00:00 - - {{hitsCtrl.values.hits}}

Land Rover will give its customers a truly unique experience with Cinnamon Nature Trails, through a series of ‘Expeditions,’ aimed at educating and informing customers on the capability of their renowned vehicle whilst benefitting the conservation of Sri Lanka’s wildlife and nature.

These expeditions are the ultimate Land Rover adventure. Each of these incredible self-drive journeys promises to be a trip that will live with you forever. You’ll go off the beaten track and capture some of Sri Lanka’s most spectacular scenery from behind the wheel of your Land Rover, delight in fine accommodation and share experiences that only Land Rover can provide. All in the company of knowledgeable guides and instructors. The expeditions will consist of events planned throughout the year, which will take customers as close as possible to our natural world, without disrupting the natural balance of man and animal. These will include the tracking of the illusive sloth bear, assisting with elephant research, photographing Sri Lanka’s top predator, experiencing coral and reef life, whilst giving youngsters the opportunity to experiment with snuba, with a hope to educate and conserve the natural diversity of the amazing land we live in. A special Expedition to India, to seek out the famed tiger, will be the highlight of Land Rover and Cinnamon Nature Trails partnership. “Over the past decades we have enjoyed a successful and rewarding partnership with nature conservation, not least in being able to provide it

with vehicles that have the strength and ability to work in some of Sri Lanka’s most remote and demanding environments. We have seen what a difference education can make, not just in the rescue, care and protection of wildlife and many other endangered species, but also in spreading awareness about how people can adapt their lives and attitudes to ensure a sustainable future for man and wildlife alike. Our customers are like-minded people, who know the value of conservation, and how treading lightly in our environment will be beneficial to all. Land Rover and Cinnamon Nature Trails will reinforce this value whilst giving our customers an experience they will cherish for many years to come,” said Sheran Fernando, Managing Director, SML Frontier Automotive.