Lipton Green Tea powers D-FIT’s 4th anniversary Zumba Shine party

Thursday, 2 October 2014 00:00 - - {{hitsCtrl.values.hits}}

D-Fit Academy, headed by well known Zumba Fitness Instructor Dharshan, held its second consecutive Zumba Party on Saturday 20 September at Park Street Mews, Colombo. This year’s theme for the party was ‘shrink everything but your smile’ and it was held in grand scale to celebrate the academy’s fourth anniversary. Lipton Clear Green – Unilever Sri Lanka’s Green Tea brand was actively associated with the event, engaging with the crowd as they celebrated being fit and healthy.

Dharshan, Sri Lanka’s first US certified Zumba Fitness Instructor, hosted ‘Zumba Shine II’, a Zumba marathon at the event, which brought the fitness community together to celebrate fitness in a fun and engaging manner. The Zumba marathon was followed by an after party, complimenting the theme of the day. A growing fitness trend in Sri Lanka, Zumba is attracting more and more individuals who see it as a fun way of keeping fit and active. Green tea is also a beverage that is growing amongst the fitness community around the world, consumed for its many benefits. For Lipton Clear Green, a brand that is associated with keeping light and active, it was ideal to have partnered with Zumba Shine II.

“Lipton Green Tea understands that green tea has become a choice for many, including those who watch their weight and the fitness conscious, Green tea is generally consumed without milk or sugar hence will not add calories; it is a great beverage that helps you quench your thirst, guilt free,” says Lipton Green Tea Brand Manager Abitha Pathmanathan. She added that Lipton Clear Green is available in Pure and Citrus variants and can be purchased from the super markets. Adding flavour to ‘Zumba Shine II’ was the Lipton Green Tea mocktails served at the Lipton Green Tea Stall helping the fitness community to cool down guilt free; additionally, at the ticket raffle draw, Lipton Clear Green offered winners Lipton Green Tea supply for three months each. Social media drove the party’s popularity sky high with the crowd attending the event, happy to see their photographs uploaded to the Lipton Facebook page (https://www.facebook.com/#!/LiptonSriLanka) with the #ZumbaShinewithLipton – lucky winners who logged on and tagged themselves won valuable spa vouchers and Lipton Green Tea packs, to the delight of all. There were games that kept everyone entertained as well. ‘The Lipton Clear Green Challenge’ invited the participants, giving them 10 minutes to stage their favourite Zumba move; lucky winners were able to win Lipton Green Tea packs and valuable spa vouchers.

The crowd, majority females who were present in their numbers to make their favourite Zumba moves with the D-FIT Academy, were happy to see Lipton Clear Green associated with an event that promoted fitness as a lifestyle choice. With Zumba becoming a trendy and a fun way to exercise, Dharshan’s academy has enabled ladies to embrace Zumba as a perfect way of working out. Zumba has thus become the number one choice of ladies keen to stay fit and healthy. A beverage that’s packed in healthy properties such as catechins/ flavonoids while refreshing during and after a workout is the ideal choice for the fitness conscious and Lipton Green Tea fulfills that perfectly, opined many ladies associated with the event. “Lipton Clear Green is pleased to have been a sponsor of D-FIT Academy’s Zumba Shine II and will continue to support a healthy lifestyle with many more engaging activities in the future”, adds Category Head Beverages Manindri Bandaranayake.