Lux partners master perfumer Martin for fine fragrances

Lux has partnered with Master Perfumer Martin Koh, of the House of Firmenich, to create beauty treats infused with fine fragrances, extracted from the most exotic flowers, which serve to complement the Lux Woman, her sensuality, beauty and confidence. Martin Koh is well-respected for his years of experience in the industry which are marked by creativity and craftsmanship. According to Koh, “Lux soft touch is a classic pink beauty profile build with an elegant and feminine floral bouquet centred around roses. A touch of fruits blended with oriental base notes adds the blossoming yet caring touches to complete the experience.”

A well-crafted fine fragrance can truly empower a woman. Wearing a fine fragrance is part of an important ritual that starts with a bath or shower. Created with mesmerising notes of the alluring French Rose, Jasmine, Bergamot, Geranium, Berry, Peach, Apricot, Magnolia, Violet, White Floral and many others, a fine fragrance skin treat, Lux brings together an array of exotic and memorable fragrances.  Koh’s association with Lux underlines Lux’s commitment to beauty and fine fragrance.

Fine fragrances are extremely important as a strong, non-verbal signal to both the wearer and those around her. Wearing an exquisitely created fine fragrance can inspire both men and women to feel beautiful, confident and irresistible. It can also trigger memories and feelings that have a powerful emotional resonance. When applied, fine fragrances can change one’s mood and also assert one’s uniqueness.

Since 1925, Lux has been bringing the best of beauty – and the pleasure that comes with it, to women across the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars from Elizabeth Taylor and Marilyn Monroe to Shu Qi and Aishwarya Rai, its alluring beauty treats and delights women in more than 100 countries worldwide every day. This international iconic beauty brand has made beauty accessible to women around the world making them feel fabulous with every shower!

The key difference in the alluring New Lux is that it contains fine fragrances as opposed to normal fragrances, thus making it everything a girl desires! A fine fragrance is one that transcends the normal everyday fragrances, giving the user an unparalleled fragrance experience reminiscent of the world’s great perfumes. At Lux, the world’s best perfumers are brought together to create beauty treats infused with the finest fragrances.

‘Fine’ connotes complex combinations of precious elixirs with rare ingredients created by experts. Fine fragrances are pure, precious and exclusive; in short they are masterpieces! Some world famous examples of fine fragrances which have endured are J’adore, Romance by Ralph Lauren, Lolita Lempika, Tresor by Lancome, Rochas Soleil by Rochas and so many others; too numerous to mention.