Maliban Unilever partner for Smart Cream Crackers with Astra
Friday, 20 June 2014 00:00
-
- {{hitsCtrl.values.hits}}
Maliban and Astra—two of Sri Lanka’s most trusted brands—have come together with a snack that is both nutritious and delicious. Now, customers are encouraged to eat Maliban Smart Cream Crackers with Astra.
Astra and Maliban, two brands with a rich history and a reputation for quality, have been loved by generations. Regardless of age, Astra Margarine and Maliban Smart Cream Crackers are popular with all ages and are known and preferred by Sri Lankans around the globe.
When two well-matched brands come together, the mission is always successful and the outcome is perfect. The delightful combination of Maliban Smart Cream Crackers, preferred by all for its crispy, crunchy and fresh taste and Astra Margarine, the trusted choice of Sri Lankan mothers for their growing kids, make it all the more exciting and fun to taste them together.
“It is the first time in Sri Lanka that two of the country’s largest producers of Fast Moving Consumer Goods (FMCGs) have come together to promote the collective consumption of two of the country’s popular brands. We believe that this campaign will increase the consumer preference for these two brands,” commented Mrs. Ramani Samarasundera – Marketing Director for Foods at Unilever.
The promotional campaign will begin with a creative TV commercial that highlights the superb combination of these two brands. Consumers can also look forward to many more activities and other promotions in line with this campaign where one could experience Astra Margarine being spread atop Maliban Smart Cream Crackers.
Commenting on the joint promotional campaign, Mr. Ravi Jayawardena, CEO Sales & Marketing of Maliban Biscuit Manufactories said, “Maliban is a responsible corporate citizen that always strives to give the best to the society. Since the inception of the company, it has been Maliban’s policy to never compromise on quality.
