Maria Al Kasas becomes Pond’s Face of CFW 2014

Tuesday, 18 February 2014 00:12 - - {{hitsCtrl.values.hits}}

The gorgeous model, Maria Al Kasas was selected as Pond’s Face of Colombo Fashion Week 2014, one of Sri Lanka’s most iconic fashion events, held recently. International face care expert Pond’s from Unilever, tied up with Colombo Fashion Week 2014, and launched the search for the Pond’s Face at the event, from among a host of glamorous models on the ramp. “We believe the Pond’s philosophy of expertise and innovation is an ideal fit with this iconic fashion event in Sri Lanka and hence, we are extremely happy to partner with Colombo Fashion Week and select the Pond’s Face from all the promising models on the ramp,” said Unilever Sri Lanka Home and Personal Care Marketing Director Siddharth Banerjee. Pond’s, the timeless, ageless beauty product which has over the years built up the leading position of being Asia’s No.1 brand, is backed by strong research and development, which has maintained the brand’s leading edge internationally. Unilever Skin Care Category Marketing Manager Sharmila Bandara said, “Pond’s and Colombo Fashion Week have a joint mission to recognise and promote beauty in Sri Lanka. Pond’s offers an international range of products for expert face care which we celebrated at the recent CFW.”

Colombo Fashion Week Director Ajai Veer Singh said, “We are very excited that Pond’s, an international expert brand has partnered CFW to endorse and recognise the Face of CFW. This initiative is to encourage and promote models who are also an important part of this project. More important I am happy that Pond’s is supporting our vision of uplifting Sri Lanka’s fashion design industry. And like other prominent partners, Pond’s is now on this journey with us and we welcome them.” From skin-lightening creams to foamy facial scrubs, every Pond’s Skin Care product comes with a fascinating ‘skinnovation’ story and global insights gleaned from cutting edge scientific research backed by Pond’s research institutes in New York, Tokyo and Madrid. 160 years ago, Pond’s originated in New York, USA and is now among the top global beauty brands in the world. An iconic brand synonymous with skin care for generations, Pond’s has cut across age groups and skin care requirements in Sri Lanka. The Pond’s portfolio of expert products in Sri Lanka includes anti-ageing, skin lightening and moisturising skin products. In addition, each range within the portfolio offers diverse set of options, which include day creams, night creams, serums, eye treatments and facial foams. More information on Pond’s can be found by visiting Pond’s Sri Lanka Facebook page via https://www.facebook.com/PondsSriLanka.