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MAX Fairness, Fair & Lovely’s multi expert fairness cream for men, unveiled its latest campaign with much grandeur at the Max Concert held at the Panadura Beach recently. The ecstatic crowds watched in awe as a helicopter flew in to the concert with a Malibu Max 320i cruiser motorbike, and seven customised cruisers roared through the crowds at the event. These magnificent mechanical masterpieces cannot be purchased for any amount of money and are being offered by Max Fairness to be won by true alpha males of the island.
Designed in Miami by iconic American designer Johnny Pag, these one of a kind cruisers were customised by Max Fairness based on the brand’s intimate conversations with its consumers in Sri Lanka. Each bike follows a unique theme which reflects the strong character traits of the island’s alpha males. Fans can see these exquisite bikes up close and personal as they tour the island all through June and July.
To win one of these truly one-of-a-kind bikes, consumers need to SMS the secret code on the 25 g Max Fairness pack, and seven winners will be selected at random based on a raffle draw. This promotion is based on MAX Fairness’s vision of helping men feel good, look good and get more out of life. In keeping with this vision they understand that the rigors of an active lifestyle can play havoc on an alpha male’s skin amplifying every imperfection, robbing him of his confidence. Protecting them from everyday damage MAX Fairness is a specially designed single solution cream that gives them an energetic feeling that shows on their face.
Follow the tour and all the latest developments on www.maxpora.lk.