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Friday, 4 July 2014 00:00 - - {{hitsCtrl.values.hits}}
The appeal of the Nescafé Alegria coffee machine can be seen in its compact design and ‘plug and play’ concept which reduces the complex process of making premium coffee to a simple press of a button. The machine does not require experience for its operation and a perfect cup of premium quality coffee is provided via the Nescafé Alegria coffee canister with the addition of fresh milk for the perfect barista coffee experience.
The coffee canister uses technology introduces by Japan to maintain its freeze-dried and micro ground coffee that contains a real coffee aroma and taste, and comes with a 15 month shelf life.
Coffee is becoming extremely popular among the youth and this can be seen in the increasing number of cafes opening up shop in Sri Lanka. Coffee has become more than just a drink, but an experience that people enjoy together.
Nestlé Professional, Assistant Vice president, Jagath Wedage reflected on this by saying: “The evolution of the typical coffee consumer is taking place right before our eyes. There has been a rapid increase in the number of cafes opening up in recent times.”
He added: “Consumers are trending towards seeking indulgence when enjoying a cup of coffee. The Nescafé Alegria coffee solution offers an authentic, premium coffee experience with the simplicity, convenience and speed of a classic coffee machine.”
The Nescafé Alegria is suitable for the consumers need satisfy these indulgences as Wedage explained further: “A cappuccino can be served in under a minute! With its promise of ‘café style coffee made magically simple’, we believe that our Nescafé Alegria premium coffee solution will revolutionise the domestic beverage industry.”
Nestlé Lanka PLC, Managing Director, Ganesan Ampalavanar also elaborated on how this product is aimed at fulfilling various consumer requirements from personal to commercial use.
“Nestlé professional’s strong market presence is further fortified with the entry of the Nescafé Alegria machine to Sri Lanka, marking the first step towards providing a premium barista coffee experience to consumers. This coffee solution was introduced to Sri Lanka following extensive research of consumer preferences, and has been designed to cater to both domestic consumers for their personal use and also for out-of-home operators, such as restaurants and hotel chains.”
Ampalavanar added: “Nescafé Alegria will usher in a new era of convenience and simplicity for great tasting premium coffee.”
Nestlé also boasts of introducing instant coffee to the world and 2015 will mark 50 years of Milo in Sri Lanka. Since the launch of the very first Nescafé hot vending machine in 1998, Nestlé Professional has constantly delighted consumers and operators with great tasting beverage solutions and an unparalleled service standard. Commencing its journey in offering premium coffee solutions to Sri Lanka with the launch of Nescafé Alegria signifies its vision of ‘Making More Possible’ and enhancing the quality of life for its consumers.
