Nexus delivers greater value with strategic partnerships with FlySmiLes and Union Assurance

Wednesday, 1 January 2014 00:00 - - {{hitsCtrl.values.hits}}

Having revolutionised the scope of value addition and savings over the last 10 years, Nexus today announced the launch of a first of its kind, partnership with the SriLankan Airline’s FlySmiLes frequent flyer program and Union Assurance, to deliver an even wider scope of convenience, reliability, savings and rewards.

Speaking on the partnership and its benefits to consumers, Jaykay Marketing Services Ltd. and Nexus Networks Ltd. CEO Charitha Subasinghe said: “The core focus of Nexus has always remained the consumer. Over the years we have consistently raised the bar in terms of what we expect of ourselves as a brand and the benefits and savings we offer our consumers.” Subasinghe pointed out that Keells Super has benefited tremendously with Nexus and that through Nexus it has been able to reward its own customers in ways that were appreciated by the customer. By partnering with FlySmiLes and Union Assurance, Nexus combines the reach, reliability, savings and rewards of a Nexus card with opportunities to earn frequent flyer miles and rewards on vehicle insurance. Essentially, your Nexus card will not only entitle you to savings on shopping at Keells Super outlets and other partner stores, but also earns you frequent flyer miles which can be utilised to fly to any of Sri Lankan Airline’s destinations. In addition, the inclusion of Nexus to all Union Assurance vehicle policy cards mean that all of Nexus’ benefits at all its merchants including Keells Super, are now available to the Union Assurance vehicle policy holders as well. SriLankan Airlines Head of Commercial Operations Mohamed Fazeel said: “SriLankan Airlines will continue to reward its frequent flyers through strategic partnerships such as its latest one with Nexus which will bring ample benefits for them. This will also be a good opportunity for those who wish to enrol newly for FlySmiLes to enjoy the wide range of specialties such as special fares and destination offers.” The partnership with SriLankan Airlines FlySmiLes offers a range of benefits and savings to customers both on earning and spending miles. Nexus customers with over 1500 points, who enroll with FlySmiLes, will be able to convert their existing Nexus points into FlySmiLes miles at a rate of 1.5 Nexus points to 1 FlySmiLes mile. These miles can then be utilised for a range of benefits and savings when flying with SriLankan Airlines. Nexus members converting their Nexus points to FlySmiLes miles during selected months will also be entitled to special cash plus miles offers to desired destinations. Additionally, by partnering with Union Assurance, Nexus has combined its existing savings and rewards systems with the necessities of insurance. A co-branded ‘Union Motor Star – Nexus’ dual reward card is available at all Union Assurance branches, making it the first motor insurance card that also functions as a loyalty card. Customers insured under Union Motor Star are now able to use this dual reward card for the requirements of their motor policy as well as to use it as a loyalty card to earn and redeem Nexus points for a range of offers and deals at partner outlets. The partnerships Nexus has brought into existence delivers a groundbreaking solution to over 275,000 members. By making it possible to not only earn and save with Nexus at Keells Super and partner outlets but also to earn on motor insurance and convert points into frequent flyer miles, Nexus has delivered a solution that will address a multitude of needs and provide unprecedented rewards. Having raised the bar on a regular basis, Nexus customers can rest assured that they can expect even greater things in the future.