Nimex gains in market share for disposable tissue products

Wednesday, 30 December 2015 00:00 - - {{hitsCtrl.values.hits}}

The usage of disposable tissues as opposed to cloth napkins, towels and handkerchiefs has increased in recent times in Sri Lanka. In keeping with changing times and the need for hygienic solutions, the market for all forms of household and personal tissue products has grown with tremendous potential in the last few years.

Nimex has been a strong player in the disposable tissue market in Sri Lanka for close to 20 years. All Nimex products are manufactured using 100% virgin pulp under the most hygienic conditions. The company is committed to ensure that all their products meet environmentally sound standards, which is vital given the fact that the product range is disposable.

The Nimex range of products includes paper serviettes, toilet rolls, paper towels and facial tissues and are available in all super markets and leading outlets.

“We believe that hygiene is essential to today’s living,” says Ann Weerasinghe, Nimex Brand Manager, “Nimex contributes towards the maintenance of personal hygiene as well as ensuring hygienic practices in the home and the family environment.”

She adds that Nimex products are extra soft, ensuring comfort yet are strong and highly absorbent, ensuring high end quality at an affordable price. Currently, Nimex holds the “challenger” position as the No 02 in the market.

The Brand Nimex has been revitalized with improved quality and new packaging to suit the dynamic lifestyle of today. People are increasingly using more and more disposable tissues whether in the home or outside. It is definitely more hygienic and easy to use,” she added.

She believes that with an increasing focus on convenience living, the demand for their products will increase. “ With the expected boom in the tourism sector and the planned economic development activity, the need for high quality disposable tissue products is expected to rise. We are certain that Nimex would be able to rise to the challenge and meet the market needs of the future.”