NTB American Express to partner Swim Week Colombo

Deputy General Manager, Consumer Banking, Nations Trust Bank Priyantha Talwatte handing over the official Fashion Card for Swim Week Colombo 2018 to Founder and President of Colombo Fashion Week Ajai Vir Singh

From left: Ramani Fernanado – Ramani Fernanado Salons; Priyantha Talwatte - Deputy General Manager, Consumer Banking, Nations Trust Bank; Shalindra Fernando - Chief Executive Officer, OLU Tropical Water; Ajai Vir Singh - Founder and President, Colombo Fashion Week; Mudhitha Ferdinando - Chief Executive Officer, Linea Aqua; Shane Ingram - Director Operations, Hilton Colombo; Sheran Ferando – Director, SML Frontier Automotive Ltd. and Shiranee Yasaratna – Advisor, Biodiversity Sri Lanka 

Nations Trust Bank American Express will partner Swim Week Colombo for the successive second year. 

Opening doors to luxury lifestyle, the Nations Trust Bank American Express Card is all about providing unique and memorable experiences to its loyal card members. As the official Fashion Card for the second successive year, Nations Trust American Express will partner Swim Week Colombo season 2018, strengthening sustainable development in the fashion industry. To mark its position as the world’s first eco-ethical fashion week, this year’s edition will be ‘Swim Week Colombo, Green Conscious and Earth Sensitive’.

Scheduled to take place from 27 June to 2 July, this year’s Swim Week Colombo bases itself on being green conscious. As a bank, Nations Trust Bank drives several sustainable initiatives towards conservation and this year’s theme is an ideal fit encouraging the fashion industry to be sustainable and responsible.

“The bank continuously looks for ways to reduce its carbon footprint through investments in people, technology and processes, mitigating climate change adversities, facilitating education capacities in rural communities and awareness as well as conserving the island’s rich biodiversity to aid Sri Lanka’s transition to a greener and more resilient economy and thus this season with Swim Week Colombo focusing on eco and ethical fashion is a perfect fit. Even for our customer base, which comprises likeminded people who seek a luxury lifestyle without compromising Mother Nature, this partnership is a natural extension,” said Consumer Banking of Nations Trust Bank Deputy General Manager Priyantha Talwatte. Started in 2015, Swim Week Colombo is Asia’s first fashion week dedicated to swimwear. It is a nurturing platform for aspiring swimwear designers and manufacturers to showcase their collections and establish their brands alongside established international labels.

In its second consecutive year as a partner, Nations Trust Bank strongly believes in the potential of Swim Week Colombo in giving Sri Lankan designers the opportunity to showcase their work on a global platform and for international designers to further their presence in Sri Lanka as well as the Asian region. “We are glad to have Nations Trust Bank American Express as a returning sponsor for Swim Week Colombo. It is reassuring to know that this year’s theme is parallel to the bank’s sustainable initiative as we promote ethical and sustainable fashion on the runway,” says Founder and President of Colombo Fashion Week Ajai Vir Singh. As a brand that strives to deliver best-in-class service and personal recognition, enabling benefits and privileges to facilitate the luxury lifestyle of card members, the events lined up in terms of Art and Fashion, Films and Fashion and Food and Fashion go hand-in-hand with Nations Trust American Express’ promise to their card members. 

The runway shows at Swim Week Colombo 2018 will take place on 30 June and 1 July at the Hilton Colombo. Furthermore, Swim Week Colombo will feature Art Connect – the kick-off event for the season where five major artists will come together to create work that is inspired by fashion, Fashion and Food – where leading restaurants in Colombo curate limited edition menus intended to provide attendees with an unparalleled gastronomical experience; Fashion Film, which aims to encourage the active collaboration of the two creative streams of fashion and film, producing interesting and innovative interpretations; Trend Swim Seminar, a panel discussion, on important and trending news on the industry and Trend Swim Exhibit, a presentation showcasing the capability of the manufacturer.