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Thursday Nov 28, 2024
Friday, 24 October 2014 00:56 - - {{hitsCtrl.values.hits}}
Omega celebrated its De Ville Butterfly wristwatches with its Brand Ambassador Nicole Kidman at a high-profile event on 2 October. The Dongdaemun Design Plaza (DDP) in Seoul was elaborately decorated for the launch where the Oscar-winning actress was joined by Swiss singer/songwriter Bastian Baker and Omega President Stephen Urquhart.
The cultural centre in South Koreawas transformed for the event by a breathtaking floral and butterfly theme. A passage leading into the building was flanked by a stunning display of more than 21,000 white flowers, each on an individual mount and 
illuminated from within by a tiny light.
Omega President Stephen Urquhart welcomed guests and introduced Nicole Kidman, who has been an Omega Brand Ambassador since 2005. Following an elaborate dinner, surprise guest, singer/songwriter and one of Omega’s newest Brand Ambassadors, Bastian Baker, performed an intimate concert, dedicating the final song of the evening, ‘I’d Sing For You’ to Nicole Kidman.
Potential in the South Asian market
The event was attended by Chatham Luxury, distributors of the Omega brand in Sri Lanka. During a conversation with Omega President Stephen Urquhart at the press briefing, they discussed his thoughts on the potential in the South Asian market.
“Omega has invested heavily in South Asian markets, however the key difference between South Asia and a market like China is the retail 
infrastructure, the consumers are definitely there, but there is still a need for more development in terms of infrastructure. Nevertheless we are certain that in South Asia there is tremendous potential,” Urquhart said.
He proceeded to state that Omega, which has a presence in India, Sri Lanka, Pakistan and Bangladesh, has understood the unique psychographics of the consumers themselves and the brand’s strategies need to be adapted to fit the consumers in the region and their own priorities. “Down the road though I am sure the whole sub-continent will erupt one day into a big market,” he added.
Interview with Nicole Kidman
Kidman responded to questions from guests, speaking candidly about her partnership with Omega, her personal style, dealing with the loss of her father, relationships and motherhood.
Q: What would you say about your personal style and what values do you draw between Omega and yourself?
A: My personal style has changed, I suppose, over the years because when I was starting out it was different. I remember when I first went to the Oscars and I went in a tiny little Valentino dress that was really short. Because I was so new to it all, it was an amazing dress and I still have it but it was a dress you wear when you’re 22 years old and are thinking, “Wow, let’s go to a party!” It just happened to be the Oscars.
Then I kind of started to explore and I started to build relations with different designers. And that was how I really started my passion in terms of fashion. And I had an amazing beginning because I would go to their workshops and watch them work. I’ve had the chance to be educated and explore fashion through costume designers and also the designs themselves and that’s extraordinary.
Now, with two little girls who are really into fashion themselves, but their kind of fashion, I have to lift my game again. Cause they’ll come out and they’ll go, “Mhmh, not good enough.” So in that way, that’s kind of made me try again because I think when you are pregnant and you have your child you tend to go, “Oh, I just need things that are comfortable and easy.” And I don’t really want to get out of my sweat pants. And so I’ve been forced back into fashion through my children and rediscovered it.
To correlate to Omega, I’ve been working with them now for 10 years which really says so much about them as a company. They’re exquisite as you all know. They take incredible care of you and you see that in their products. And every single time I wear one of their watches, all my girlfriends are like, “Ohhhh, can you get me one?” Because they’re just beautiful and I think they’re very coveted now and particularly the Ladymatic and I think this (indicating the Butterfly she’s wearing) will be the next thing.
Q: You said recently that you’d like to write, Nicole. Have you got any projects in mind? Do you see yourself doing a screenplay and directing at some point or writing it?
A: Yeah, I have two screenplays that I’m in the midst of forming. One of them is really almost finished and the other one is in the beginning sort of forms right now. For me, right now, and I get asked if I want to direct, I just don’t have the time. So the writing for me is actually cathartic. It’s something where I work through things I’m feeling and my way is – it’s almost how I navigate my way through certain things.
And I’ve had a very, very rough last few weeks, actually, and a lot of the way in which I express myself is through that so I write short stories; I write in my journal. I’m not just interested in doing things for the sake of them being turned into a movie. There are actually ways in which I express myself to myself and work out my life.
Q: What was your greatest impression at the Butterfly event?
A: I just think it’s very magical how they managed to pull all this together, particularly over here in Korea and I always say that shows the expertise and the quality. And I think you know, when people do that, that their products has that behind it. And I’ve known all of them for a decade now and this was probably one of the greatest events that I’ve seen. I said, “What’s going to happen to all those flowers?” They’re giving them to the museum.
Q: What kind of watch would you choose for your little daughters?
A: They choose it. I wish I could say I’d choose but I actually give them an enormous amount of power in the way they dress. I don’t actually put any of my own sensibility onto them with that so they come down every morning and they’ve dressed themselves. They haven’t started wearing watches yet. But if I had to choose, a toy watch to start. Something that you can lose.
Omega De Ville Butterfly
Graced with a delicate butterfly design, the new Omega De Ville Prestige Butterfly is inspired by the beauty found in nature and is an enchanting addition to the Prestige collection. The exquisite butterfly motif on the dial is inspired by Asian popular culture, which associates the delicate being with love and longevity.
