Oriflame Sri Lanka launches ‘The ONE’

Friday, 19 December 2014 12:27 - - {{hitsCtrl.values.hits}}

By Inshira Shainaz Oriflame Sri Lanka launched The ONE, an addition to the Oriflame product range, yesterday at the JAIC Hilton Hotel in Colombo.

Bollywood diva Huma Qureshi will be the face of the brand’s colour cosmetic range The ONE. Oriflame is a direct selling company dealing mainly with cosmetics. Founded in 1967 and listed on the NASDAQ OMX, it has a wide portfolio of products and sells more than 900 products in different countries with different categories and segments. Oriflame’s brand has a unique identity in people’s minds and is working towards maintaining that positive perception. Oriflame’s annual sales total € 1.4 billion and there are 3.5 million Oriflame consultants across the world in more than 60 countries.. The skincare category is the biggest and best performing one and it makes up 21% of annual sales. The biggest attractions are colour cosmetics which make up 24% of total annual sales. Fragrances are also popular in Sri Lanka, comprising 20% of annual sales.

From left Oriflame Sri Lanka Financial Controller Kalana Perera, Oriflame India and Sri Lanka Senior Area Manager Anil Budania, Oriflame India and Sri Lanka Director Sales Pradnya Deshpande and Oriflame Sri Lanka Manager D. D. Samanthilake, with the models were also present at the launch - Pic by Daminda Harsha Perera Oriflame does not only promote beauty but also considers health and wellness and it makes up 5% of annual sales, while the accessories category contributes 10% to sales. Oriflame Sri Lanka Manager D.D. Samanthilake stated: “Today is one of the proudest moments in our history and in our endless endeavour to provide the best to our consumers. Oriflame presents a bonanza for all its consumers, a holistic range of cosmetics to reveal the stunning you at every occasion. The cosmetics range The ONE is a powerful mix of Oriflame’s famed goodness coupled with latest advancements in technology. This festive season, women can rediscover an enthralling look with Oriflame’s new long-lasting range. The coming months will also see an expansion of the range with the addition of impressive products that complement the Sri Lankan skin tone and provide unmatched results.” Oriflame Director of Sales in India and Sri Lanka, Pradnya Deshpande stated that this year has been filled with significant developments for Oriflame, from its entry into the hair colour segment through its current product portfolio. He said the company was pleased to announce that Huma Qureshi was the brand ambassador for The ONE because she was an Asian icon who perfectly reflected the values of the brand. The versatile new makeup range consists of a selection of must-have cosmetics to enhance the beauty regime. With three new beauty ranges - Every Day Beauty, High Impact and Long Wear – there is something for everyone, Deshpande said. Pix by Daminda Harsha Perera