Pears Floral range to adorn babies with gold

Friday, 22 March 2013 00:01 - - {{hitsCtrl.values.hits}}

The most trusted baby toiletries brand in the country Unilever Pears launched a new baby care variant with a floral base. Simultaneous to the introduction of this new range, Pears is also conducting a rewards program for its loyal customers.

The new Pears floral range consists of floral baby soap that contain milk proteins, mild moisturisers and floral extracts; floral cream that is specially formulated with milk proteins and moisturises gently comforts the baby’s soft skin, and the floral cologne is formulated to delight the baby’s senses with natural fragrances of exotic flowers.

Introduced as a consumer rewards program to celebrate the launch of Pears Floral range, ‘The Gold Coin’ campaign aims to reward the children as well as their parents. The 150 winners selected through a scratch card promotion will receive gold coins.

Explaining the rewards program Pears Assistant Brand Manager Anya Dalpadado said: “The customers of Pears floral variant only have to text their NIC number and the scratch card code to a dedicated number and we will be selecting the winners through a raffle system.

“We conduct customer reward programs quite frequently on behalf of Pears as we believe in rewarding and recognising the strong affiliation our customers have had with the brand for a long time.”

Talking about Pears’ commitment to deliver baby-friendly, pure and mild products, Unilever Sri Lanka Baby Care Products Category Head Sharmila Bandara said: “With its uncompromising pursuit of delivering safe and mild products for the baby and mother, the brand has grown to be synonymous with baby care products in the country.

“The brand will continue to deliver essential benefits to its customers through improvising on its value propositions and constantly reviving its position in the market.”