Putting the ‘novel’ back into ‘novelty’: Triumph 2014 Novelty Range

Tuesday, 27 May 2014 00:30 - - {{hitsCtrl.values.hits}}

Connoisseurs of women’s fashion and lingerie were in for a real treat last evening as Triumph previewed its much anticipated range of Novelty lingerie, 2014 edition, to a packed house at an exclusive, invitation-only red carpet gala, at the Taj Samudra Hotel, Colombo. Putting the “novel” back into “novelty,” or the “glam” into “glamour,” but without skimping on comfort, Triumph’s 2014 Novelty range delivers high quality lingerie, made to global standards, from an internationally trusted brand name. Offered in a variety of sensational colours and styles, the 2014 Novelty range is a delight for the senses, both hers and his. The heights of desirability that Triumph only achieves by staying true to its DNA; flattering a wearer’s silhouette and, so, enhancing her natural beauty.

And what’s more Triumph’s 2014 Novelty range takes into account only the best of international style trends, with the ultimate goal being perfection, every time, for the wearer. Triumph uses nothing but the best in terms of cutting edge design technology to guarantee its customers always have the perfect silhouette at their beck and call. Being perfect, fabulous and trendy, all in one go, who can ask for more! The pinnacle of the range, Triumph’s Body Makeup Collection, an award winning line-up of lingerie was given the spotlight on the ramp to showcase the elegance and sensuality that every woman desires. A veritable second skin for only the most discerning of customers, the Body Makeup Collection is extra comfortable, giving the wearer an extra special feeling. Offered in a variety of pastel colours, as well as the always popular nude, this lingerie is further backed up by an innovative form fitting material using Lycra. Additionally, this collection is cut and sown using a special technology, ensuring only the most seamless wearing experience throughout. Said Amal Fernando, Head of Marketing at Triumph International, Sri Lanka: “Being trendy and exciting are the cornerstones of fashionable designs, and this is especially true when it comes to inner wear and the inner confidence it exudes. Because when you feel fabulous, you act fabulous. So too with Triumph’s 2014 Novelty range, which is not just the epitome of cool, casual and exhilaration, but also brings in internationally trending designs and styles, along with that perfect silhouette. Our Body Makeup collection is the pinnacle of range and will be a definite sensation among all our devoted customers.”