Seri Miss Sri Lanka Online unveiled

Welcome to the new generation of beauty pageants.  In search of the country’s most beautiful woman, Seri Naturals is presenting the most unique and exciting beauty pageant the country has ever seen. The beauty care expert unveiled Seri Miss Sri Lanka Online by hosting the most innovative, and never before seen webcast press conference at www.serinaturals.com/pressconference.

“Our search to find the country’s most beautiful woman is unprecedented in the history of beauty pageants,” said COO of Seri Naturals Pvt. Ltd. Malik Perera. “We will offer Rs. 1 million in cash and a trip to France for the winner of Seri Miss Sri Lanka Online. We have no doubt that the response online will be tremendous.  We plan to hold the 2012 edition of the finals in December, with preliminary contests prior to the finals,” he explained.

Shayana Raat, Director – Brands, Seri Naturals, said: “We are very happy and proud to be the first company to run such a high standard contest in this new, innovative manner.  An online competition is the ideal way to engage the public and fans and also displays complete transparency as it also involves public voting in the form of Facebook likes. We are honoured to pave the way for the beauty industry to take this next step into the future, embracing technology and modern media as the way forward.”

Seri Naturals has always been at the forefront of offering quality skincare and body care products to the local market and has now taken steps to take advantage of the social media revolution taking place across the world, with this first ever fully integrated online competition.

This national level contest which will be conducted exclusively on Facebook is expected to open Sri Lanka to the international market while giving an opportunity for the public to join in and engage in the programme no matter which part of the island they hail from. The company also anticipates Sri Lankans from overseas participating in this event as it is an online contest.

Until 19 October entries will be accepted for Seri Miss Sri Lanka Online and all applicants are invited to log onto www.serinaturals.com/smsl which will then direct them to the Seri Facebook page where they can upload a photograph of themselves on which they will be judged. Thereafter the best 50 contestants will be selected and the public will be then given the chance to vote (Like on Facebook) for their favourite contestant.

It is based on the votes/likes that the next round of 25 contestants will be selected. The 25 candidates will then have to upload three more photographs of themselves along with a short video clip, which will again be open for voting by the public.