Silver X to make Jewels 2012 sparkle

With gold prices plummeting and markets adapting to changing trends, Silver X – a range of exquisite silver jewellery akin to white and yellow gold – is tipped one of the most anticipated jewellery collections to be launched at Jewels 2012 when it opens on 7 December at the BMICH.

Dealers and traders today are said to be venturing beyond the world of gemstones into silver jewellery production, where the range includes silver jewellery with semi-precious stones such as blue topaz, amethyst and citrine. The combinations add glamour and shine, deceiving the observer into believing its white or yellow gold.

 “Our objective is to portray sterling silver jewellery with a difference. People are bored with the same old style they see every day. We want to give our customers gold designs in silver, topped off with a high quality finish,” said Ameen Sadik, CEO of AHAS Jewels, the country representative of Pyramid Jewels and Art Co. Ltd

One of the benchmark qualities of Pyramid Jewels and Arts – Bangkok is that it does not believe in imitating other designs. The company, under leadership of Managing Director Vivek Baidya, has extensive expansion plans in the field of colour stone and diamond jewellery, made in gold and silver. Silver X is an initiative to restore quality and class in colour stone silver jewellery segment

AHAS, the country representative for Silver X, will be located at stall number 61 at Jewels 2012, where the new Silver X collection will be showcased. A whopping 15% discount will be offered on jewels. Their future jewellery collection will have blue sapphires, ruby and emerald, embedded in silver jewellery.