Softlogic unveils premium brands

Wednesday, 16 July 2014 00:02 -     - {{hitsCtrl.values.hits}}

  • Galleria, Samsung and Burger King open at the Arcade Independence Square
Softlogic celebrated the grand launch of three of its premium brand stores, namely, The Galleria, the Samsung flagship store and Burger King on 13 July 2014 at the newly unveiled Arcade Independence Square shopping mall in Colombo 07. Located in the heart of the bustling city of Colombo, which is undergoing a massive transformation process at present, this historical building – which was originally constructed in 1799 during the Dutch colonial rule – has now been transformed into a completely restored state-of-the-art local and touristic shopping centre. Occupying a vast space of over 12,000 sq. ft. at the Arcade Independence Square, Softlogic stands tall as a prime occupant of this symbolic shopping destination and as its anchor tenant. While Softlogic has opened its doors to three of its eminent brands, there are more opening soon at the Arcade Independence Square. Customers and shopaholics have much to look forward to as Softlogic opens Charles & Keith, the reputed leading ladies footwear and accessories brand, at the end of July 2014. Soon to follow are French Connection UK and Tommy Hilfiger. The stylishly appointed Galleria store located on the first floor has been outfitted to match international standards with its modernistic design and well laid out setting. Synonymous with the other Galleria stores that function under the Softlogic umbrella, it features style, quality and the latest international brand names catering across all age groups for both fashion-savvy male and female trendsetters. The new Galleria store heralds the entry of the Dockers brand into the local market, carrying a fully fledged collection in its current season styles. Softlogic has been appointed as the authorised franchisee for the Dockers brand name and showcases a wide range of casual and formal wear. Nike, Levis, Giordano, International Watches, The Parfumerie and Amante are the other brands showcased at the newly opened Galleria. Levis, Giordano and Dockers carry clothing for ladies and gents inclusive of tops, shirts, blouses, T-shirts, jeans, pants, shorts, chinos, bags, caps and a wide selection of accessories. Nike, one of the world’s most popular sporting brands, carries an unparalleled range of sporting gear in basketball, football, tennis, fitness training and cross-training for all men and women. The International Watch Station allows you to select the perfect casual or dress watch of your choice, from designer watch brands such as Emporio Armani, DKNY, Michael Kors, Fossil, Diesel, Adidas and Skagen. Amante, catering to an everyday woman’s needs, is a high quality lingerie brand with stylish day and night wear. The Parfumerie caters across perfumes, cosmetics and skincare from brands such as Carolina Herrera, Dior, Dolce & Gabbana, Nina Ricci, Hermes, Givenchy and lots more. The Samsung flagship store maintains its high-tech edge in design and layout and is located on the first floor of the mall. Softlogic is the authorised distributor and service provider for Samsung in Sri Lanka. Showcasing the full line up of the latest Samsung consumer electronics and home appliances, the store is fully equipped with its latest offerings. The world’s first Curved UHD TV which is all the rage at the moment is on full display in 55’ and 65’ sizes. LED TVs, mobile phones, cameras, energy saving refrigerators, washing machines and microwave ovens are available on very attractive payment schemes. Global fast food chain Burger King, for which Softlogic is the authorised franchisee, declared open its fourth outlet at the ground floor of the Arcade Independence Square mall. Offering its signature meals and a host of new product introductions, Burger King is set to delight all those taste buds out there. With its large array of food and beverages this is the perfect relaxation after a great shopping experience. The outlet consists of friendly and helpful staff to make any customer feel at home, together with a great atmosphere – Burger King is the perfect place to sit, relax and munch on your favourite burger. Softlogic is a leading, dynamic organisation in Sri Lanka today, having expanded and diversified into the growth sectors of the economy in terms of retail, healthcare, ICT, automobiles, leisure and finance, and holds authorised distributorships for some key global brand names. Softlogic today employs over 6,000 people within its offices located in Sri Lanka, Singapore and Australia.

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