Thursday, 10 July 2014 00:00
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Spa Ceylon – Sri Lanka’s premier spa lifestyle brand – has just marked its entry to India’s highly lucrative luxury wellness sector with the grand launch of its flagship boutique in Mumbai’s fashionable Bandra Linking Road up-market shopping strip. Sri Lankan born Bollywood superstar Jacqueline Fernandez was among the exclusive guests gracing the occasion. The brand already having an ardent Indian following was greeted with much excitement and fanfare with extensive media coverage of the event.
This is the first occasion a luxury Sri Lankan wellness brand has entered India. The uniquely Ceylonese themed single-brand Spa Ceylon boutique indulges shoppers with welcoming calming aromas and soothing signature melodies in the background. Offering fastidious Indian shoppers an assortment of more than 200 options in indulgent aromatic Ayurveda personal care, luxurious home aromas and Spa Ceylon’s pampering gift collections; the store is already welcoming a Bollywood celebrity clientele.
International expansion
In India, Spa Ceylon plans to open up to four more stores in Mumbai and also unveil a signature Spa Ceylon Luxury Ayurveda spa in Mumbai by year end, with expansions planned to other major metros across India, totalling to 25 locations over the next two years.
Internationally, Spa Ceylon’s current presence in Istanbul, Turkey; Moscow, Russia; Fukuoka, and more recently in Mumbai, India, will be further expanded over the next few months. The next store openings are scheduled for August on Singapore’s fashionable Orchard Road, with stores at Kuala Lumpur’s up-market KLCC Mall (September 2014), Korea’s hip Seoul shopping district (October 2014) and waterside in the Maldives capital (October 2014) scheduled to open thereafter. Expanding in Sri Lanka, later this year, Spa Ceylon is scheduled to open a Dutch heritage themed boutique and spa in the Galle Fort, a Royal Kandyan themed spa in a five-star resort in Kandy and another plush boutique in Colombo, expanding their network to 15 locations across the Island.
Uniquely Ceylonese identity
Spa Ceylon captures the romance of old Ceylon combined with ancient ayurveda wisdom to create their range of majestic royal spa rituals and luxury product formulae designed to soothe, calm and relax the body, mind and soul. The uniquely designed jewel green bottles inscribed with Sinhala text and natural formulae enriched with local herbs and essential oils give these luxury ayurveda products a true Ceylonese identity. The products are free of harmful surfactants, chemical bleaches, petroleum-paraffin derivatives and ingredients of animal origin, while being mostly naturally preserved. They are alcohol free, 100% vegetarian, not tested on animals, contain sustainably harvested and community trade sourced ingredients.
The complete range of prestige skin, body, bath, scalp and hair care preparations, oils, balms and potions, home aroma blends, candles, hand-made stoneware and spa accessories are now sold internationally and available on-line too, with a new India dedicated INR on-line store launching later this month.
Ebony hued gift boxes adorned with Royal insignia from the Kandyan courts of ancient Ceylon add classic Ceylonese character to the Spa Ceylon gift collection, making them ideal for both personal & corporate gift giving.Community trade
With all their products proudly made in Sri Lanka at their GMP certified modern production facility in Sri Lanka’s Kalutara District, Spa Ceylon also offers rewarding livelihoods to rural youth and craftspeople in the area. Spa Ceylon strongly believes in supporting rural communities and is actively involved with community trade programs in Kalpitiya for organic aloe vera, Meerigama for handmade reed-ware and Panadura for woodcrafts.
Conservation initiatives
As a conscientious, activist brand, Spa Ceylon continues their conservation initiative to Save the Majestic Ceylon Elephant and has also introduced a whole selection of spa formulae, home aromas and safari sets to create awareness and help raise funds towards elephant conservation projects in the country.