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Friday, 13 March 2015 01:52 - - {{hitsCtrl.values.hits}}
Changes in fashion and design seem cyclical, but in fact a review of the past five decades itself indicates a clear style and quality that separates each decade. Each style that defined an age was always made whole by a corresponding hairstyle that added an aura and a further style dimension to the total look.
Hairstyles are a defining factor in a fashion statement, a unique hairstyle will always complete the look.
Breathing life to this universal truth, Sunsilk’s hair extravaganza at CFW is billed to intrigue, engage, excite and wow guests as they step on the unique Black Carpet to experience a walk down memory lane in a celebration of the glowing, shining tresses that crown a woman’s beauty.
Hair has gone through iconic signature looks through the decades. In the 1920s women started to bob, shingle and crop their hair. The 1960s brought in the pixie cuts and the 1970s a more natural flowing style. Throughout the years a woman’s hair had always evolved along with fashion.
The CFW, which has earned for itself a reputation as an iconic event in Sri Lanka’s fashion calendar and each year invites international designers from around the world to showcase their work in Colombo, introducing and exposing Sri Lanka’s designers to international fashion. Sri Lankan designers showcase their own work alongside the foreign designers in an explosion of multicultural fashion and creativity.
Into this world haute couture steps Sunsilk with a black carpet welcome to its guests and a mind-blowing experience, reliving coiffures of yesteryear to a revelation of the newest styles of the year.
Titled ‘Tresses with Dresses,’ the event’s iconic hair timeline, will narrate the story of the impact of hairstyles on a woman’s style of dress, from the past and into the future in a totally consuming, interactive session with live mannequins.
Featuring film stars and models from the 1920s ‘Flapper Girl’ to the 1950’s Katharine Hepburn, to the 1960s Twiggy and 1970s Farrah Fawcett, fashion icons will come alive through live mannequins who represent these iconic looks from the selected decades.
This year’s event at the Hilton Colombo on 12, 13 and 14 March reflects the brand promise of the recently re launched Sunsilk variant, Black Shine. This particular Sunsilk variant gives women the assurance of keeping their hair shining even at night.
The new shine variant was launched in a unique hair art show recently.
While the interactive black carpet walk in will trigger memories of the trends of yesteryear and transport guests back to bygone eras, Sunsilk brand expert Ramani Fernando will make the audience step out into the future with elegant hair styles created especially for Sunsilk being presented at the fashion week.
